Have you been wondering why your website seems to be falling behind? There are several important aspects of building a successful website, and if we are going to be honest, you are probably not on board with all of them. Being realistic ...
Remington Begg
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2 min read
Have you been wondering why your website seems to be falling behind? There are several important aspects of building a successful website, and if we are going to be honest, you are probably not on board with all of them. Being realistic about what you should change is necessary for improving your website, and your share of the market. Here are three aspects of website building we think are important for revamping your business.
1. Website Design Welcome Mat
Your site is your front door. You can do all the advertising you want, but without a welcome mat and a working doorknob, nobody is coming in. Good web page design is an inviting entrance. What makes good web design? Navigability, mobile compatibility, proper text to image ratio, professional typography, and speed are all important, to name a few. Did you know that 60% of smartphone users look up information about local business on their phone? If you do not have your site optimized for mobile, you will lose customers.
2. SEO, the Gateway to Better Ranking
Did you know that 93% of all experiences online start with a search engine? There are billions of searches happening every month, and every search conducted for your keywords is an opportunity for your website to shine. Without a good search rank, though, you will never get the web visibility you crave. Think you can rely on PPC alone? Think again. 70% of search users will ignore paid ads in favor of organic postings. SEO, or search engine optimization, is the creation of content that helps to push your website up in ranks. Although we would recommend consulting with a reputable search engine optimization company, simply adding a blog to your website is a beginner SEO tactic. Blogs provide 430% more pages for search indexing.
3. The Best Social Media Marketing
Did you know that 89% of marketers say that social media has generated more exposure for their companies? There are 85 million active monthly Facebook users, and consumers often use social media profiles in order to gauge how how well a company aligns with their expectations. The best social media marketing involves updating frequently, professionally, and with engaging, not annoying, content. That's a hard balance to strike, however. Consulting a social media marketing specialist can be a good idea for moving forward and improving your brand image.
What is something you think many websites could improve upon? Let us know in the comments!