Google's announcement that it will create one comprehensive profile of each user and will share data across all of its platforms has been a public relations challenge. Many users are alarmed that Google has the ability to collect data on everywhere they go and everything they do. But, is this really so different from what Google has been doing all along? Data is already shared across at least some of Google's platforms--consider that Adwords ads are served to Gmail users based on the content of private emails. And last month, Google released Search Plus Your World, a search format that combines content thats been privately shared with users in combination with public results.
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