It has been said that you have to spend money to make money. Marketing, advertising, new staffβthese all take money and as a business owner you're betting that these investments will give you a return. While there's no getting around that these tools are necessary, there are some marketing strategies that cost zero dollars to implement. Do I have your attention? I thought so!
From SEO to social media and content creation, the possibilities to grow your business without huge sums of upfront capital are nearly endless. Sure, time is money, and it does take time and manpower to put these strategies in action, but there's not cost after the investment of time. Study the following infographic to learn 9 ways that you can market your business at no cost.
Courtesy of Quick Sprout
Look at businesses like Mashable, Buzzfeed, and Dropbox, these companies don't spend money on marketing. They grew their businesses through word of mouth, content creation, strategic partnerships and other no cost marking methods. You won't see expensive TV commercials or print ads for these companies. You'll see hard work and the power of sharing. So I guess the old phrase, you have to spend money to make money, it's quite accurate anymore. For more information on inbound marketing, a great way to market without spending hard cash, download this free inbound marketing guide.
So now look inward, how is your business going to grow without spending money on marketing?