Gmail is making it easier than ever to stay in control of your inbox with a new unsubscribe feature that allows the user to block a sender’s email address. It’s perfect for those pesky businesses that claim to have an “unsubscribe” button that never actually remove you from their list.
But what’s good for the consumer can sometimes be a challenge for the business, as is the case with this new feature. Are the members of your email lists going to start blocking your email address so they no longer see your messages? Instead of thinking of ways around this feature, like changing the email address you send from periodically, you should be thinking of ways to make your email campaigns so remarkable they actually want to read them.
Make Your Subject Line Specific & Personable
Just like you read a headline before deciding to click on an article, recipients of your emails will evaluate its importance by its subject line. Keep the subject short, relevant and specific. Be sure to use enticing language like “Coming soon!” or “Logan, You Won’t Believe It!”. Don’t be overly dramatic, but add some excitement to the verbiage.
Keep it Brief
It’s pretty common knowledge to keep your subject line to 50 characters or fewer for the best results. That typically works out to between nine and 14 words. Inside the email, that content needs to be brief as well. Most people are time deprived and don’t enjoy reading long and laborious emails. Stick to the topic at hand. If your receiver opens the message to sees thousands of words staring back at them, they’re likely to close it right away and lose interest in your emails all together.
Double Check For Typos
Before you click the “send” button, proofread your email. Keep an eye out for errors in grammar, spelling and punctuation. It may even be helpful to read it aloud to be sure it conveys exactly what you want to say. A poorly composed email can make you appear unprofessional, careless or uneducated. None of those are adjectives you want associated with our band.
Include Bullet Points
Just like a blog, using bullet points in an email breaks down the valuable information into bite-site chunks for your reader to digest. Instead of paragraph after paragraph, they’ll see a few pieces of important information and be much more likely to read it. They highlight points you want to emphasise. In short:
- They’re useful
- They’re tidy
- They’re good at emphasising things
- They make sure the reader knows this is a list
See? Instead of one long sentence with multiple clauses and commas, it’s much easier to read bullet points.
Incorporate Smart Content
Smart Content is a way to personalize your message depending on who is reading your email. By using Smart Content, you will deliver content specifically tailored to the reader with details like their name, company, and other facts they gave them when signing up. It lets you form the ultimate in relationship-driven marketing. If you need help developing your Smart Content, Impulse Creative is at the forefront of this marketing innovation, even winning awards for its implementation.
If you follow a few simple tips, your email campaigns will be professional, useful, and well-received. Your online reputation is a part of your personal brand. That’s why the golden rule never goes out of style: email others the way you would like to be emailed!
Impulse Creative offers a free tool kit as your guide to everything you need to launch and measure a remarkable email campaign. Download The Marketing Tool Kit now and start planning a successful campaign strategy today.