Welcome back to the LearnUp Podcast, HubSpot enthusiasts! In today’s episode, Josh and Dan dive into some exciting updates from HubSpot that will significantly enhance your experience and functionality. We have two major updates to discuss: the new bookmarks feature in navigation and the introduction of sensitive data management, including HIPAA compliance.
Navigating through HubSpot just got a whole lot easier with the new bookmarks feature. For anyone who’s ever struggled to find frequently used tools or custom objects, this is a game-changer. Here’s why you should be excited:
HubSpot has revamped its navigation, and while the new layout is more intuitive, it can still be tricky to locate specific items quickly. The bookmarks feature allows you to save shortcuts to your most-used tools and custom objects, making them accessible with a single click.
While five bookmarks might seem limited, it’s a step towards a more personalized and efficient HubSpot experience. Users have suggested expanding this feature to include folders or more bookmarks, and we hope HubSpot takes these ideas into account for future updates.
In April, HubSpot announced the beta release of sensitive data management features. As of now, these features are generally available for all HubSpot Enterprise customers. This update marks a significant milestone in data security and compliance, especially for industries dealing with sensitive information.
Sensitive data includes information that requires additional protection due to its nature. Here are some examples:
HubSpot has introduced a public beta for HIPAA compliance, which is crucial for healthcare-related businesses. This update allows users to store and manage health-related information within HubSpot, ensuring that the data is protected in compliance with HIPAA regulations.
The ability to manage sensitive data securely within HubSpot not only enhances data protection but also opens doors for businesses in healthcare and other regulated industries to fully utilize HubSpot’s powerful CRM capabilities.
This update aligns HubSpot with other major CRM platforms like Salesforce, which have long offered similar features.
HubSpot’s latest updates are paving the way for a more secure, efficient, and user-friendly experience. Whether you’re excited about the simplicity of bookmarks or the robust capabilities of sensitive data management, there’s something in this update for everyone.
For those eager to stay ahead in the HubSpot world, make sure to explore these features and integrate them into your daily workflows. As always, keep an eye out for future updates, and don’t hesitate to provide feedback to HubSpot to help shape the tools you rely on.
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