How do I create emails that convert? It's a common marketing and sales question. Once you realize email marketing is still the most powerful marketing tactic in the digital realm, you want to make sure you're truly extracting that value. 68% of B2B marketers say email is their most effective digital channel for marketing. The key to effective email marketing starts with understanding that the email relationship is personal, powerful-yet-tenuous, and needs nurturing. Here are 10 tips to creating powerful email marketing.