Articles about Customer Experience

Will the Real Customer Journey Please Stand Up? Please Stand Up 😜

The inbound marketing world is great for identifying revolutionary concepts, giving them a name that becomes the newest buzzword, then defining that term differently in every single agency that uses it.

What is the Buyer's Journey?

In a world of infinite options, there are endless ways to solve our problems. As consumers, we've...

Rethink Your Website: Customer Experience Platform with a RevOps Perspective

We've taken a deep dive into the Customer Experience Platform as we see it, through the eyes of the...

Rethink Your Website: The Service Side of a Customer Experience Platform

This is part 4 of our Customer Experience Platform series. You can see previous installments here:...

Rethink Your Website: The Sales Side of a Customer Experience Platform

This is part 3 of our Customer Experience Platform series. You can see part 1 here and part 2 here....

Rethink Your Website: The Marketing Side of a Customer Experience Platform

Welcome to part two of exploring using your website / CMS as a customer experience platform. You...

Rethink Your Website: An Introduction to a Customer Experience Platform

It’s time to change your way of thinking. Your website and its content management system (CMS) is...

Is Customer Experience Driving Your 2020 Marketing Focus?

How you feel when interacting with a company… that’s customer experience (CX). 

Customer Service/Experience Departments The Who, How and Why

There seems to be a set of stars aligning in my life lately. In the past week, I've had the...