Quick Takes Positive CX sprouts from listening, adapting, and understanding your customersβ needs. When your team is set up for success, that will fuel positive customer experience. A voice of the customer (VoC) program is a powerful tool to make your customers heard so that you can act on their feedback. While not the sexiest recommendation, careful documentation helps your team know where youβve been, where you are, and where youβre going. Departments contributing to customer experience should be synchronized.