Articles about HubSpot Smart Content

How to Use Smart Content to Decrease Your Website Bounce Rate

We know that a bounce rate measures the percentage of visitors that leave your website after viewing only one page on your site. In other words, they β€œbounce” back to the search results or referring website. Sure, we want to keep that number as low as possible and keep viewers on our sites. But knwo this: β€œhigh” is a relative term. Some research suggests that average websites will see bounce rates between 26% to 70%.

How to Write E-mail Content to Avoid the Dreaded Spam Filter

What is the purpose of writing content? There are three main purposes: entertainment, information...

How Not to Be Creepy When Using HubSpot's Smart Content

Even if you’re brand new to the methodology behind inbound marketing, you’ve mostly likely heard of...