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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
Marketing Strategy

Data Cleaning Steps for Small Businesses

From family farms to local merchants, from mechanics to plumbers, over the years and across the country, small businesses fuel the American ...

Remington Begg · Jan 27, 2020
FIG. 02
Import & Organize Your Data

What is the Real Cost of Bad Data?

Imagine setting up an email that you know will turn into real revenue. You spend hours on the most compelling copy. You have a designer ...

Remington Begg · Jan 8, 2020
FIG. 03 5-data-cleaning-tidbits-you-need-to-know
Import & Organize Your Data

5 Data Cleaning Tidbits You Need to Know

Data cleansing. Clean data. Data cleaning. Staying organized. Whatever you call it, keeping your database of contacts up to date and ...

Remington Begg · Jan 1, 2020
FIG. 04 how-data-scrubbing-could-direct-your-sales-strategy
Sales Strategy

How Data Scrubbing Could Direct Your Sales Strategy

Data. It’s a critical part of your business.

Remington Begg · Dec 9, 2019
FIG. 05 7-benefits-to-data-celaning-services-hero
Import & Organize Your Data

7 Benefits to Data Cleaning Services

If you take only one thing away from this article, let it be this: The cost of bad data to companies around the world is staggering. Simply ...

Remington Begg · Nov 27, 2019
FIG. 06 common-customer-data-issues-and-how-to-fix-them-hero
HubSpot Integrations

Common Customer Data Issues and How to Fix Them

Customer data is the lifeblood of your business. It enables you to effectively personalize and tailor your marketing messaging, provide ...

Remington Begg · Nov 25, 2019
FIG. 07 bad-data-cleansing-actvities
Import & Organize Your Data

7 Data Cleansing Activities Companies Should Perform

Bad data can cost your business dearly. Keeping your data clean is critical.

Remington Begg · Nov 13, 2019
FIG. 08 what-is-database-cleansing-and-why-is-it-important
HubSpot Integrations

What is Database Cleansing and Why is it Important?

Did you know that 29% of companies believe that their current customer or prospect data is inaccurate in some way?

Remington Begg · Nov 6, 2019