From family farms to local merchants, from mechanics to plumbers, over the years and across the country, small businesses fuel the American economy. Your small business is a difference maker. While small businesses make a huge impact when put together, individually they’re often operating on small budgets. Which means small business owners need to be aware of every penny. If you look at the worldwide cost of bad data, it’s overwhelming. $3.1 trillion. If you operate a small business, you might just brush that huge number off. But the reality is, when studies put the cost of bad data at $100 per data record, it can add up quickly. Even if you only have 100 contacts—because 20% of your database is likely bad. What is a small business to do? In this article we’ll give five data cleaning steps for your small business.
