Articles about Marketing Operations

Marketing + Operations: The Team Alignment You're Not Talking About

Marketing and operations alignment starts by understanding each other! When you're ready to align your Operations Team with your Marketing Department, the first thing you'll need to do is to make sure each group understands the other. Let's examine the roles of each team and how they naturally intersect.

HubSpot Custom Objects The DNA of Your Company Operating System

If you’re reading this right now you likely are in the same boat as many companies: You’ve built or...

How to Find the Time to “Do It All” in Marketing Today

We all get the same number of hours in a day. 24. Most of us have similar schedules for work time,...

6 Lessons on How Happy, Efficient Smarketing Teams Really Work

We’ve already devoted several blog posts on explaining exactly what a Smarketing team is and how it...

5 Phrases to Remove from Your Smarketing Team's Vocabulary

Incorporating your Sales and Marketing Team into one Smarketing Team is one of the best ways to...

How to Have a High-Performing Smarketing Team

Companies with good alignment between Sales and Marketing Teams achieve 20% annual revenue growth...

5 Things You Can Do in January To Meet Your 2016 Sales Goals

Happy New Year! As we close 2015 and welcome 2016, one thing is at the top of salespeople’s minds-...

5 Steps to Ensure Your Buyer Personas Stay Fresh

Evan if you have a limited understanding of the inbound methodology, you probably know how...

Are You Doing All It Takes To Hit Your Sales Goals?

A sound sales strategy is key to success and growth for your small business. While your strategies...

8 Tips for a Solid Sales and Marketing Alignment

Keeping an open line of communication between your Marketing and Sales people is easy when your...

14 Things to Consider When Creating Lead Scoring Criteria

If your company is already one of the forward-thinking businesses that has moved toward a...

Thanksgiving the Smarketing Way

There are times when it feels like sales and the marketing teams are living on two different...

The Vacuum Salesmen Pitch doesn't Work Anymore, and Why Sales People Need to Embrace Inbound Marketing

Gone are the days when you could go door to door to sell vacuums. How many people avoid opening the...