As the CEO of a growing company, it's exciting for me to go out and meet the students who will be the next generation's executives. Yesterday I went to an internship fair at our local university to discuss the internship & career opportunities at Impulse Creative. While talking about why students need to consider my agency isn't my usual pitch, it was a quick learning experience for me. I was amazed to hear from many of the students that they were ONLY looking for a PR internship. After asking "why" a few times I found that it was because they wanted to write articles/releases for an agency and they "were really passionate about writing".