Growth Engine
Buyer Persona Development.
Before you can successfully craft any marketing message, you have to know who you’re talking to. Well-defined buyer personas turn ideal customers into real human beings, making them easier to locate and connect with, driving sales and revenue.
Get Ready to Define Your Buyer Personas
Our 30-minute video consultation is 100% free and you’ll leave the conversation with a road map for defining buyer personas, an actionable review of your current marketing messaging and an understanding of Impulse Creative’s capabilities for developing buyer personas.
We’ll follow up with our view of the scale of the project, an initial scope and timeline. We can continue the discussion from there.
The Process
Your sales department is probably using specific criteria to identify prospects. That’s the start of understanding your ideal client. Buyer personas are just different types of people within that ideal client matrix.
We’ll begin by surveying your existing customers to understand who they are, their intentions and what they think of your products or services. Then we’ll merge that information with what you know about your customers, including their objections to the sales process.
Our team goes beyond who your buyers are, to discover what they care about in the buyer’s journey, creating a matrix of details, not just a list. With the right information, you can increase conversion rates and drive value by creating messages specifically for those individuals with blogs, on social media, in ads and even with your design.
Already have the manpower but need a little assistance? We can help with the research and templates your team needs to create buyer personas. Or, book a workshop to create buyer personas with our hands-on help.
Our Inbound Approach
Imagine trying to get somewhere without not knowing where it was. That’s marketing without buyer personas.
Buyer personas guide all of your marketing as we help you navigate to your strategic business goals. Trust our experts to target the right buyers, at the right time in the buying cycle, for a higher ROI in all of your marketing efforts.