Growth Engine

Lead Nurturing.

When you do lead nurturing right, it’s relevant, helpful and one of your most powerful marketing tools.

Let's Nurture Your Leads!

This video consultation is 100% free and after 30 minutes, you’ll leave the conversation with a road map for lead nurturing success. We'll give you an actionable review of your current efforts and goals, tips to take your nurturing process to a new level and an understanding of Impulse Creative’s capabilities.

We’ll follow up with our view of the scale of the project, an initial scope and timeline and we can continue the discussion from there.

The Process

A lead nurturing sequence is an outline of the action you want customers to take, including an automated process to drives them toward an outcome or goal, such as making a purchase.

If you already have lead nurturing sequences in place, we’ll begin by auditing them, providing recommendations and implementing the changes. If you’re starting fresh, we can map out a custom strategy for your business, then put it into action with a tool like HubSpot or Mailchimp.

Our team begins forming your lead nurturing sequence by using the typical journey of your buyers to define the actions that usually happen before a purchase. Once we have an in-depth understanding of the information your leads need during the buyer’s journey, we can write and design a series of automated emails using related content offers and topics to guide their actions.

As your leads are being driven down the inbound funnel with a custom lead nurturing sequence, we’ll use A/B testing and best practices to analyze and maximize your results.

Our Inbound Approach

Like everything we do, your buyers are always our focus. We’ll help you to create the right lead nurturing sequence for them, not just what’s easy.

Although most lead nurturing happens through automated emails, the entire process can customized to include anything your buyers may need to close the deal:

  • Emails
  • Text messages
  • Online ads
  • Postal mail
  • Content offers
  • Custom videos
  • Discounts
  • Phone calls
  • Sales hand-offs