Growth Engine

Lead Nurturing.

When you do lead nurturing right, itโ€™s relevant, helpful and one of your most powerful marketing tools.

Let's Nurture Your Leads!

This video consultation is 100% free and after 30 minutes, youโ€™ll leave the conversation with a road map for lead nurturing success. We'll give you an actionable review of your current efforts and goals, tips to take your nurturing process to a new level and an understanding of Impulse Creativeโ€™s capabilities.

Weโ€™ll follow up with our view of the scale of the project, an initial scope and timeline and we can continue the discussion from there.

The Process

A lead nurturing sequence is an outline of the action you want customers to take, including an automated process to drives them toward an outcome or goal, such as making a purchase.

If you already have lead nurturing sequences in place, weโ€™ll begin by auditing them, providing recommendations and implementing the changes. If youโ€™re starting fresh, we can map out a custom strategy for your business, then put it into action with a tool like HubSpot or Mailchimp.

Our team begins forming your lead nurturing sequence by using the typical journey of your buyers to define the actions that usually happen before a purchase. Once we have an in-depth understanding of the information your leads need during the buyerโ€™s journey, we can write and design a series of automated emails using related content offers and topics to guide their actions.

As your leads are being driven down the inbound funnel with a custom lead nurturing sequence, weโ€™ll use A/B testing and best practices to analyze and maximize your results.

Our Inbound Approach

Like everything we do, your buyers are always our focus. Weโ€™ll help you to create the right lead nurturing sequence for them, not just whatโ€™s easy.

Although most lead nurturing happens through automated emails, the entire process can customized to include anything your buyers may need to close the deal:

  • Emails
  • Text messages
  • Online ads
  • Postal mail
  • Content offers
  • Custom videos
  • Discounts
  • Phone calls
  • Sales hand-offs