Halloween is a great time for everyone to get into costume. This even holds true for business. As a marketing strategy, show that you can have fun, you are in touch with what time of year it is and that you are easy to relate to. One way to do this is to strategically plan a marketing campaign around Halloween. After all, this holiday has no gifts and no blatant sale attached to it (unless, of course, you sell candy and costumes. ) To get the cauldron boiling, here are 3 awesome Halloween marketing campaigns to enjoy.
REI Zombie Survival Guide
When you think about Halloween you may not immediately think about sporting goods. However, last year this company came out with a great zombie survival guide. Not only is this funny and timely, but it made clients think about the fun they may have had when out camping with family and friends. One example they used was how to hit a zombie with a cast iron skillet. While you may never run into a zombie, it is highly likely you could benefit from a great skillet.
One of the greatest goals of marketing is to increase traffic to your site or your store. For a few years now Chipotle has been running a Halloween promo. Come to their locations in costume on Halloween and you will receive a discount on your burrito. Last year the deal was a $2 burrito. Additionally, Chipotle pledged a portion of their sales from Halloween to the Chipotle Cultivate Foundation. Not only were people getting something great to eat for a steal, but they were benefitting a good cause.
This marketing strategy is in our top 3 awesome Halloween marketing campaigns because of the theme and because of the benefit. Mixing promotions helps you get the most bang for your buck. Show that you are fun, offer the client a great deal and show that you are more than a brick and mortar location; show that you believe in a cause.
Snicker’s Horseless Headsman
The “You’re not you when you’re hungry” campaign from Snickers is a big hit. Ever since they had Betty White playing football, you had to laugh. Now when people are hungry they reach for Snickers. For Halloween, the marketing team is playing off the idea of the Headless Horseman. This shows that they have a sense of humor. Yes, of course, Snickers is a candy brand and they want to talk up Halloween. However, they have done so in a way that falls in line with branding from the rest of the year. Further, they are tapping into a story many know from childhood, adding a touch of nostalgia.
What Will You Be for Halloween?
Hopefully, these 3 awesome Halloween marketing campaigns have inspired you. Think of all the angles: spooky, playful, scary, gory and kid friendly. There are many ways to let the season inspire you and your marketing campaign. You will generate leads who love the seasonal treat.