September 9th was a day that many Apple fanatics have been waiting for. But for Inbound Marketers all eyes were on the #inbound15 HubSpot Keynote hosted by Dharmesh Shah & Brian Halligan, Co-Founders of HubSpot.
There was a lot of talk of a variety of things that we hold dear at Impulse Creative. One that's near and dear to my heart is "be human". There was a great slide during the keynote that Dharmesh shared that was a play on the Golden Rule.
"Market unto Others as you would have them market unto you."
There were many new features announced, but in regards to marketing here are the ones that you should know about.
1. Hubspot Reporting Add-on
Improving and optimizing your marketing starts with understanding your data. HubSpot's Reporting Add-on brings all the reports you need to analyze your marketing and sales data into one customizable dashboard. A happy home for your data.
There is an additional fee for this feature, but the ease of use and ability to drill down on reporting is going to allow you to track all of the KPI's that will allow you to understand your business. The customizable dashboard allows for you to have your own custom view, and any other staff members can create their own dashboards to manage what matters most for them.
2. SSL for all HubSpot Customers
Last year Google shared that they were going to favor websites that use SSL functionality. This is a great feature that may not seem like much on the front end, but it is a remarkable feat on the backend. Adding that extra "s" to your website url will not only get you trust from google, it will be another signal that you are a legitimate company. HubSpot's allowing this feature to be enabled for free for all customers.
3. The New Website Editor
You want a website that delivers results. That’s a given. But what about a platform that enables you to do more with the content you publish? The HubSpot Website Platform ties your content into a full-funnel marketing system, optimizes it for search, adjusts to mobile, and even allows you to tailor your website to different visitors using an easier-to-use interface.
4. HubSpot Ads Add-on
The Ads Add-on is the easiest way to create, measure and leverage ads for inbound marketing. You can now create ads right inside HubSpot and figure out which ads convert the most leads into customers. Easily build great ads that support your existing campaigns and track ROI down to the keyword.
The biggest challenge in the past was directly connecting a particular ad to a customer, now that is possible all from one dashboard. While this feature also costs additional, it will easily be made up for in your advertising's efficiency.
5. Predictive Lead Scoring
Understanding all of the factors that go into making a contact qualified can be difficult, if not impossible. You need to figure out all of the properties to factor into your score and how much to weigh them by. Predictive lead scoring takes the pressure off of the marketer by providing a lead score based on behavior, demographic, social, email, company, and spam detection data. Predictive Lead Scoring is included at HubSpot Enterprise.
6. The Launch of LeadIn
For businesses not ready to buy a robust marketing platform, HubSpot also introduced LeadIn, a freemium app that allows you to capture leads and get lead intelligence on any website. LeadIn can be implemented on ANY website including Wordpress, Squarespace, and Magento. LeadIn can be integrated with most popular email marketing platforms such as Mailchimp & Constant Contact. Keep track of your sales by integrating with the Free Hubspot CRM too.
While all of these feature additions are great, let's not forget that building out a strategy to use HubSpot as a vehicle to deliver results for your organization is important. Just jumping into the tool will make it so that you may not necessarily get the most out of the product. If you'd like a free demo of the HubSpot software and a consultation on how these new features can help your organization, reach out. We're here to help and would love to connect the dots.