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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
HubSpot

Making Customer Agent safe to switch on

Customer Agent's first wrong answer is going to happen. The only question is whether it happens in front of a customer or in a test. Most ...

Remington Begg · Sep 17, 2026
FIG. 02
HubSpot

What HubSpot's new sales agents read before they act

Every sales leader we talked to at UNBOUND asked the same question in different words: will the Fall 2026 agents HubSpot announced on stage ...

Remington Begg · Sep 17, 2026
FIG. 03
HubSpot

Growth Context is your Kernel: what HubSpot's Fall 2026 agents need before they work

Your buyers changed before your CRM did. A B2B prospect in 2026 starts in Claude or ChatGPT, asks it to compare vendors, and shows up to ...

Remington Begg · Sep 17, 2026
FIG. 04 Bulk SEO Editor Launched
SEO

Introducing the HubSpot Bulk SEO Editor

We built a HubSpot Bulk SEO Editor. It's now live in the HubSpot App Marketplace, and the first ten pages are free. The reason: we were ...

Remington Begg · May 14, 2026
FIG. 05 28-Day Customer Agent Trial Journey
HubSpot

The 28-Day Customer Agent Trial: How to Actually Test HubSpot’s AI (Not Just Kick the Tires)

HubSpot just gave you 28 free days with Customer Agent. No credits burned. No commitment. Just a window to see if AI-powered support ...

Remington Begg · Apr 16, 2026
FIG. 06 Marketer reviewing HubSpot AEO tool dashboard
SEO

HubSpot Just Launched an AEO Tool. Here's What It Doesn't Tell You.

Your buyers are already using ChatGPT, Perplexity, and Google AI Overviews to research vendors. They are typing questions, getting ...

Remington Begg · Apr 14, 2026
FIG. 07 Remington Begg, Impulse Creative CEO, at a HubSpot strategy whiteboard
SEO

Do You Have a HubSpot Setup or a HubSpot Strategy? Here's How to Tell

Most companies using HubSpot have a setup. A working one, even. Emails go out, deals get logged, and the dashboard shows activity. But ...

Remington Begg · Apr 9, 2026
FIG. 08
HubSpot

How to Update and Publish Your New HubSpot Knowledge Base

HubSpot is migrating their users to a new knowledge base system. If you do not publish your updated knowledge base by the deadline ...

Remington Begg · Feb 19, 2026
FIG. 09
HubSpot

How Breeze Assistant and HubLMS Can Give Your Business a Power Up 

The introduction of Breeze Assistant for HubSpot has been a game-changer, especially for companies that are building and managing online ...

Remington Begg · Sep 23, 2025
FIG. 10
HubSpot

Urgent PSA: The Hidden Costs of HubSpot's New 'Smart Fields'

The world of SaaS is buzzing with AI innovation, and HubSpot is right at the forefront. Last week, the company officially retired "Breeze ...

Remington Begg · Jun 10, 2025
FIG. 11
HubSpot

Understanding HubSpot's New Credit System: A Breakdown of the Changes

HubSpot has recently rolled out a new credit system, transitioning from "Breeze credits" to "HubSpot credits." This change has left some ...

Remington Begg · Jun 6, 2025
FIG. 12
HubSpot

Beyond Training: 6+ Ways to Supercharge Your Go-To-Market Strategy with an LMS

In today's competitive landscape, a powerful Go-To-Market (GTM) strategy is non-negotiable. It's your roadmap for launching products, ...

Remington Begg · May 25, 2025
FIG. 13
HubSpot

The HubSpot Power Play: Orchestrating Smarter Growth Beyond the Basics

Impulse Creative has seen several transitions in buyer-behavior since becoming a HubSpot Solutions Partner over 13 years ago, we've ...

Remington Begg · May 5, 2025
FIG. 14
HubSpot

HubSpot's Customer Agent: 6 Crucial Checks Before Turning it On

HubSpot dropped its new Customer Agent Beta in early April, and it shows amazing promise: an AI agent capable of answering customer ...

Remington Begg · May 2, 2025
FIG. 15
HubSpot

10 Powerful Plays with HubSpot's New Customer Journey Tool

For years marketers have been drawing customer journey maps. We've pieced them together like digital archaeologists, digging through siloed ...

Remington Begg · Apr 24, 2025
FIG. 16
HubSpot

Beyond BuddyPress: Alternative Online Community Management Platforms

BuddyPress is often considered one of the most accessible and highly-rated community management or forum plugins for WordPress. It’s free ...

Remington Begg · Mar 22, 2023
FIG. 17
HubSpot

HubSpot Data Management Features: Demo & Tips [INBOUND 2022 Update]

TL;DR: HubSpot released two outstanding and long-awaited data management features (the Data Model Overview and Data Quality Command Center) ...

Remington Begg · Oct 14, 2022
FIG. 18 API-key-sunset
HubSpot

What the HubSpot API Key Sunset Means for You

TL;DR: Time is running out to replace your HubSpot API keys with private or public apps to ensure custom functions and integrations keep ...

Remington Begg · Oct 5, 2022
FIG. 19
HubSpot

Why, Who, How: A Practical Guide to Community Led Growth with HubSpot

At HubSpot’s INBOUND22 Conference, we heard of a shiny, exciting new concept: Community Led Growth. And if you’re like many in the room (or ...

Remington Begg · Sep 14, 2022
FIG. 20 how to set up hubspot in 8 tutorials
HubSpot

How to Set Up HubSpot: 8 Tutorials to Get You Started

Setting up HubSpot can be daunting. While you may find other tools that are much more complicated and confusing, there’s still a lot to ...

Remington Begg · Aug 25, 2020
FIG. 21 website-design-process-wireframes
HubSpot

What's Your CMS of Choice? WordPress vs Squarespace vs HubSpot

Your content management system, or CMS, is the engine that runs your content marketing machine. At the heart of your strategy should be the ...

Remington Begg · Sep 6, 2019
FIG. 22 20-creative-ways-to-use-hubdb-on-your-website-hero-1
HubSpot

20 Creative Ways to use HubDB on Your Website

HubSpot has no shortage of features to help you turn your website into a revenue machine. In fact, some of the tools go unnoticed from time ...

Remington Begg · Jul 24, 2019
FIG. 23 what-is-hubspot
HubSpot

5 HubSpot Hacks You Didn't Know You Needed

One of the questions I get all the time at Impulse Creative & Sprocket Talk is what HubSpot hacks should I be doing inside my HubSpot ...

Remington Begg · Jul 22, 2019
FIG. 24 review-hubspot-academy-inbound-marketing-training
HubSpot

A 2019 Review of HubSpot Academy Inbound Marketing Training

If you're familiar with The Sprocket, then you know that HubSpot's educational arm, HubSpot Academy, offers a ton of information. Like... a ...

Remington Begg · Jun 24, 2019
FIG. 25 hubspot-onboarding-vs-hubspot-training-vs-inbound-retainer
HubSpot

HubSpot Onboarding vs HubSpot Training vs Inbound Retainer

HubSpot is a big tool; and inbound marketing/sales/service, is a complex strategy. So, how is a business supposed to understand, implement, ...

Remington Begg · Jun 21, 2019
FIG. 26 the-6-hubspot-reports-you-knew-nothing-about
HubSpot

The 6 HubSpot Reports You Knew Nothing About

One of HubSpot's greatest features may be one of its most under-served: HubSpot Reports. Do you know how many reports you have at your ...

Remington Begg · Jun 17, 2019
FIG. 27 7-benefits-to-hosting-your-website-on-the-hubspot-standalone-cms-hero-1
HubSpot

7 Benefits to Hosting Your Website on the HubSpot Standalone CMS

You might be thinking to yourself, not another HubSpot CMS benefits post! Yep, we need to have this HubSpot CMS conversation one more time. ...

Remington Begg · Jun 3, 2019