George B. ThomasOne of the questions I get all the time at Impulse Creative & Sprocket Talk is what HubSpot hacks should I be doing inside my HubSpot portal. Now, let me just say that sometimes you need to hack your way around HubSpot and sometimes you don't.
You see, sometimes you just need to use features that you simply didn’t realize existed or might I say been added since last time you looked.
In this article, I am going to share 5 HubSpot Hacks you should check out and see if they make sense for your business.
By the way, if you have questions or other HubSpot Hacks you would like to share, you can always hit me up on Twitter or Instagram!
Now, let’s get into the good stuff!
HubSpot Hack Number One: Left Side Chat Bubble
That’s right, left side chat bubbles are now available in your HubSpot portal.
Why does this matter?
It goes back to the old saying if everything is bold, nothing is bold.
Every website out there has a widget on the right. Now, as an early adopter, you can grab attention by being different than the rest.
It sounds so simple and it is but, it is also super powerful!
As a matter of fact, it is powerful enough that it is one of the HubSpot Hacks, that we recently did a video on.
In this video, we show you exactly what HubSpot settings to change and where to change them.
HubSpot Hack Number Two: Integrate Your Google Search Console
Yep, you read that right. Have you been paying attention to your Google search console? Well, if not, now you should. There are a ton of cool things happening between your Google search console and the HubSpot SEO tool.
Some of these cool features are live and some of them are still in beta but, all of them will help you with your SEO optimized content!
One of the HubSpot Hacks I am most excited about id “Recommendations”.
If you are serious about growing your business using Inbound/content marketing, connecting all the Google tools with your HubSpot portal is a smart play.
You do have Google Analytics connected to your HubSpot portal right?
HubSpot Hack Number Three: Leverage Your Unified Inbox
Have you setup your unified inbox yet?
If not, you have to ask yourself one question.
Is my team's communication with our leads and customers 100% optimized.
If the answer is no, then a Unified inbox is for you.
If you want to easily streamline the lead intelligence you have, leverage the communication tools you use, and the impact the happiness of the humans you are helping then dive in with both feet.
The cool thing is that the unified inbox is part of the HubSpot Conversations tool. The even better news is that this tool is found in every portal type, even in HubSpot Free.
So anyone using HubSpot can leverage this HubSpot Hack.
Here is a video we created about it!
HubSpot Hack Number Four: HubDB for Dynamic Content
If you are using the HubSpot CMS, then you need to find ways to leverage the power of HubDB.
As a matter of fact, we list out 20 ways you can use HubDB with your website in this episode of Sprocket Talk Unpacked.
So, you might be wondering what HubDB is and why it made the list of HubSpot Hacks.
Well, I am glad you asked.
HubSpot’s definition of HubDB is:
HubDB is a website add-on tool included in the HubSpot CMS. With HubDB, you can build tables for easy addition and removal of data in your website or landing pages. This is especially useful for event calendars, product catalogs, employee listings, and resource libraries.
My definition of HubDB is: A way to make your awesome website do awesome things so your leads and customers think you are awesome!
Ready to dive in and start editing your website and adding some HubDB? Then check out this video where we cover the basics of this HubSpot feature.
HubSpot Hack Number Five: The HubSpot Academy
Okay, this is not so much of a HubSpot hack but, it is a hack for what is most important …
Your Brain!
It amazes me the number of people who use HubSpot but are not leveraging the capabilities of the HubSpot Academy or even the Sprocket Talk community.
You might be wondering, why am I so passionate about this. Well, it is because the HubSpot Academy has changed my life and so many other lives around the Inbound & HubSpot space.
Here is an interview that we created about the HubSpot Academy. In it, we talk about the certifications and training that each sale, marketing, and service professionals should start with.
We also share some of our team's thoughts around what the HubSpot Academy means to them.
So, I hope this article has helped you with a couple “HubSpot Hacks” you should be paying attention to for your portal as well as yourself.
Make sure you leave any comments or questions you have in the comments below.
If you are ready to be part of a tight-knit group of HubSpot users, head over to sprockettalk.com and get your free VIP membership. When you do, I will see you inside!
Until the next article, make sure you are beeing a happy, helpful, humble, human, and along the way doing some happy HubSpotting!
