Google Penguin and Panda Updates and your website's SEO

Google frequently tweaks its algorithm to target sites with low-quality content, particularly those that scrape content. Google calls these updates “Panda.” The first one came out in February 2011 and the latest kicked into gear on April 19, 2012. Google says, “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year.”

Google Penguin Update!

On April 24, Google released an update that’s designed to target those who have been spamming Google through activities such as keyword stuffing, cloaking and link schemes that violate Google’s guidelines. The update is called “Penguin” and is also known as the “webspam algorithm update.” Google specifically points out that the goal of this update is to punish outright spam.

Every business should know the SEO tactics that are being used to build its search rankings. Many SEO firms don’t reveal their tactics and their clients have no idea whether or not they’re at high risk for Google penalties. We are transparent; we believe in honesty. Everything we do for your SEO campaign is displayed on your dashboard.

We continue to stress the importance of diversification for both SEO and online marketing to help you maintain well-rounded strategies that keep you on a steady course through updates and other changes. We encourage all our clients to use a variety of online marketing channels, such as social media, email, PPC, guest blog posts and press releases. Call us for more details on our online marketing services.