In August of 2010, Yahoo and Microsoft combined their resources in a new search engine called Bing. Many in the search marketing community were anxious to see how this would impact Googles domination of the industry. So whats the damage? One year later, Googles U.S. market share is down from 71% to 65%. Bings share grew 4%, from 24% to 28%. In March 2010, Microsofts CEO, Steve Ballmer said, Tomorrows goal is to gain a few points, a tenth here, a tenth there, and just keep working and working. Slow, steady growth is their goal and after one year, it looks like theyre on the right path.
People who do pay-per-click advertising should max out their budget on Googlethats where the traffic is. Bing hasnt changed that. Bing is a viable service to add for high budget campaigns. If youre interested, wed be happy to advise you on PPC for your business. You may even want to consider a retargeting campaign. Youve probably noticed ads following you as you surf the webthats retargeting. Let us know if you have any questions about PPC advertising, we'd love to hear your questions. Call us Today 888-831-0483