There are a lot of metrics to look at when analyzing how successful your current posts are. Inbound marketers can easily look at everything from how many people click from a various social media outlet to the post, to how long people stay on the page, to how many people then share the post. While these engagement metrics are important, determining the impact of your blog posts goes beyond that. With easy-to-understand programs like Crazy Egg or Hot Jar, you can also tell if your users are reading the entire page before they leave. Their heat mapping elements will tell you exactly where people stop reading, and where it goes dark.
