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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
Blogging

How to Turn Your Best Blogs Into Compounding Blogs

At Impulse Creative, we get asked a lot how we are different. Why is our agency better than one that will churn out blogs, quickly and ...

Remington Begg · Aug 31, 2015
FIG. 02
Blogging

5 Tips to Create the Perfect Blog Headline

According to David Ogilvy, whom many consider to be the “Father of Advertising”, five times as many people read the headline as the body of ...

Remington Begg · Jul 10, 2015
FIG. 03
Inbound Marketing

How to Make Historical Optimization Work For You

Simply put, “Historical Optimization” means optimizing your older blog content so it's fresh, up-to-date and has the ability to generate ...

Remington Begg · Jun 28, 2015
FIG. 04
Blogging

6 Free Sources for Finding Engaging Blog Images

A picture is worth a thousand words, probably more. When writing content for your business blog, photos play a huge role by giving your ...

Remington Begg · Jun 9, 2015
FIG. 05
Inbound Marketing

7 Essential Elements of a Successful Blog Post

Writing a blog isn't easy – especially if it's not something you've done in the past. To experienced bloggers and copywriters, writing a ...

Remington Begg · Jun 8, 2015
FIG. 06
Blogging

5 Ways To Generate Fresh Blog Post Ideas

If you've been reading our blog for any amount of time, you know how important content is to an inbound marketing strategy. Content is the ...

Remington Begg · Jun 5, 2015
FIG. 07
Blogging

How Much Time Should You Spend on Blog Titles?

Congratulations! You just invested almost two hours writing a remarkable blog post for your company and it's going to convert website ...

Remington Begg · May 8, 2015
FIG. 08
Blogging

5 Reasons Why Every Business Needs a Blog

Blogging is not a dirty word, yet many businesses still don't believe a company blog will bring value, let alone ROI. While I do understand ...

Remington Begg · May 6, 2015
FIG. 09
Blogging

3 Tips for Writing About a Niche You Know Nothing About

In a world full of rainbows, butterflies, and an unlimited supply of Reese's peanut butter cups, content marketers would always be able to ...

Remington Begg · Apr 27, 2015
FIG. 10
Blogging

Is Your Business Blog Sinking? 7 Tips to Right the Ship

You and your team have spent countless hours writing content for your business blog, but no one is reading it. There's nothing more ...

Remington Begg · Apr 24, 2015
FIG. 11
Inbound Marketing

#1 Reason You're Not Getting Results from Blogging

It's no secret that a well-written blog can have a significant impact on your business' growth. While most of your website will remain ...

Remington Begg · Feb 20, 2015
FIG. 12
Blogging

11 Strategies for Attention Grabbing Blog Titles

It's a noisy world out there. How do we get people to read our awesome blog posts? Post titles are the gatekeepers. They have the ability ...

Remington Begg · Feb 17, 2015
FIG. 13
Blogging

Sticking With It: 5 Tips For Keeping The Blogging Momentum

Starting a new business blog or maintaining an existing one isn't easy. In order to have a successful blog, you need to blog consistently ...

Remington Begg · Feb 6, 2015
FIG. 14
Blogging

3 Mistakes Most Beginner Bloggers Make and How to Avoid Them

As an Inbound Marketing Consultant, much of my job involves writing blogs for my clients. No, it's not all I do, and I frequently try to ...

Remington Begg · Jan 19, 2015
FIG. 15
Blogging

How To Use "Editorial Use Only" Images For Blog Posts

Author's Note: This blog was last updated in 2014. Want more up-to-date content tips? Read the following:

Remington Begg · Nov 25, 2014
FIG. 16
Social Media

New LinkedIn Posts: The Good, The Bad & The Ugly

Today, on LinkedIn’s Blog they announced that they are opening their “Professional Publishing Platform” to 25,000 members, giving them the ...

Remington Begg · Feb 20, 2014
FIG. 17
Inbound Marketing

Anatomy of a Gold Medal Blog

Imagine coming in first and winning that gold medal, or reading a blog and afterward you feel like you’ve learned something that will help ...

Rachel Begg · Feb 7, 2014
FIG. 18
Email Marketing

How to Create a Strategy for Cyber Monday

Cyber Monday can make or break a season for an online retailer. If your business has been down at all in the past three quarters, now is ...

Rachel Begg · Nov 20, 2013
FIG. 19
Blogging

Web Headline Writing Made EASY [with headline swipe file]

Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the information that sells, the ...

Remington Begg · Nov 1, 2013
FIG. 20
Inbound Marketing

The Vacuum Salesmen Pitch doesn't Work Anymore, and Why Sales People Need to Embrace Inbound Marketing

Gone are the days when you could go door to door to sell vacuums. How many people avoid opening the door for this guy? Today you have to ...

Rachel Begg · Oct 30, 2013
FIG. 21 2013 Marketing Goals
SEO

13 Marketing Activities to make 2013 a Success (part 1)

The Beginning of the year brings a great time to start thinking about ways to improve or grow your business. Whether you're a Sales Rep, or ...

Remington Begg · Jan 4, 2013