Bottom-of-the-Funnel Marketing Needs Decision Stage Content You’ve made it to the final stage of your buyer’s journey marketing content: decision! In this stage, at the bottom of the funnel, your audience is actively seeking a vendor/partner. Their expectations are high, and they’re asking specific questions like “Who is the best orthodontist in my area?” and “Which is better for large sales teams: HubSpot or Salesforce?”
