Your company is taking off- congrats! As a savvy business owner, you know how important networking is and you’re eager to get started. Surely, the best thing is to get business cards ordered and overnight shipped to you right away, right? WRONG! Getting business cards is a vital piece of your networking and should be a priority, but you shouldn’t be putting your name on just anything and handing it out. Think about how the quality of your card leaves a lasting impression on those who receive it. Hiring a professional agency and forgoing an online ordering system, like VistaPrint, will be a decision you don’t regret.
You Don’t Have to Choose a Template. Are you really going to find a design that completely captures what your brand is all about by browsing options that say “YOUR COMPANY NAME HERE”? How impersonal! Instead, go to an agency and have them really get to know you before any designs are even brainstormed. Your business card is about you, not five pre-designed choices.
A Creative Design Agency Can See the Whole Picture. Ordering from a website gives you exactly what you think you want, and that’s not always a good thing. An agency is not only highly-skilled and experienced in producing any beautiful business cards that you request but also has the ability to step back and look at your brand as a whole. This often times allows the agency to see things you may not. An agency is staffed by professionals who know more about colors, logos, spacing, and font than you could ever dream. In order to correctly identify good marketing strategies, a creative firm will typically spend time with you discussing your business, your brand, past marketing strategies, your target market and your budget. How will VistaPrint even know if your idea for your card doesn’t match the rest of your brand?
Designers Love What They Do. A graphic designer is this generation’s artist, and they absolutely love that they do. Designers are successful at what they do for you because they have a passion for it. You won’t get that type of attention to detail and concern for your product from a website.
You Get What You Pay For. Want to spend as little as possible on your business cards? Then be prepared to have a low-quality card to hand out. Purchasing quality business cards should be thought of as an investment, not something to skimp out on. Just listen to some of the VistaPrint reviews on popular websites:
“The text ... was not centered on front or back as it should have been. Ink on back wasn't even, so some lines of text were darker than others.”
“After speaking with countless customer service representatives via phone and email they determined my order had still not been processed or produced...28 days after I placed my order.”
“Their design template … was completely incompatible with their online proofer... their customer service simply cannot support specific design questions. “
This is certainly not the kind of service you would receive from a customer-focused creative design agency! Ordering something online and attempting to call customer service if there’s an issue is never going to yield the kind of results that working in-person with a design agency will.
Whatever your short-term or long-term goals, a creative design agency can get you there. It could be more affordable than you think. If you’re unsure how an agency can help your specific business, just ask us! We can show you design examples and discuss your options. Request an assessment now and take the first step toward having professional business cards for your next networking function!