Articles about Graphic Design

Four Ways To Get a Killer Business Brochure Design

Today’s marketing landscape is vast. With numerous avenues for conveying a message to potential customers, brands have more tools at their disposal than ever before. And it would seem that many of them are free or cost a fraction of what a large advertising campaign of yesteryear would have cost. 

The New Slack Logo is a Great Reminder of the Power Logo Design Holds Over Us

Slack, everybody's favorite inter-office messaging app, recently updated their logo. Like just...

How to Get a Business Card Design People Won’t Throw Away

Most business cards are boring as hell. A small slip of paper with some numbers and text on it,...

4 Email Designs To Inspire You To Design Better Emails

I delete much of the email I get. I don’t even open most of it. I really don’t even remember why,...

How Netflix Uses Typography to Market Original Shows

Every night, after I’ve used up all my brain power during the day crafting exquisitely fantastic...

Time to Start Thinking Seriously About Typography for Your Brand

Oh typography. How I love thee. The power of type cannot be overstated. A piece of text rendered in...

A Good Logo Comes With Options

What Makes a Logo “Good?” Some logo designers would argue the exploration of color theory makes a...

The Color of the Year and 4 Other Design Trends for 2018

Last week, Pantone, the folks who set color standards for the earth, announced 2018’s color of the...

The Logo Design Process: Getting the Most Brand For Your Buck

Designing a logo is a lot like deciding to paint your house. You probably have an idea of the...

9 Brand Guides You Should Probably Copy & Steal* From

*Of course by copy and steal we mean study and execute better. Having a logo and some colors unique...

The Benefits of a Graphic Standards Guide

As the predominant visual mark of your brand, your logo deserves its due. You've hopefully invested...

These 6 Graphics Show the Difference Between a Logo and a Brand

If somebody asked you to describe the difference between a logo and a brand, would you be able to...

Two Factors That Impact the Success of Your Brand's Logo

An individual's first encounter with a brand is often visual, and at the center of that exchange is...

Why Agencies Can Charge a Lot for Logo Design

It can be tempting to trust your logo design to the kid down the street and his brand new Macbook,...

How to Optimize Your Images for SEO

If you’re already blogging as part of your content marketing efforts, you know how important it is...

Is it Time to Change Your Company's Logo?

First impressions really do count. For this reason, your logo is a crucial piece of your marketing...

How the Psychology of Colors Can Affect Your Brand’s Image

The Psychology of Colors can be essentially boiled down to the belief that specific colors elicit...

What Lessons You Can Learn From Google’s New Look

If you haven’t checked out Google.com in the past day or so, take a moment to head over to the site...

Why You Should Choose an Agency Over VistaPrint for Your Business Cards

Your company is taking off- congrats! As a savvy business owner, you know how important networking...

10 Essential Tools for Graphic Designers

Graphic designers are often considered the bridge between company and client. They can transform...

Does your Logo Fumble or Win the Championship?

If your company’s logo was a team playing in the big game on Sunday, would it win? Have you...

Effective Branding Makes Your Customers Remember Like Elephants

Everyone knows that an elephant never forgets. They have a memory like a steel trap! After an...