GTM Growth Studio
Browse the directory of custom automation plays for your Go-To-Market teams. Request Access to see detailed implementation guides, triggers, and actions. Bundle Plays with our team and save!
// Sales Handoff & Deal Management
Sales Handoff & Deal Management
The Meeting 'No-Show' Automation
Removes the awkwardness of following up manually with someone who flaked
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Sales Handoff & Deal Management
The 'Big Fish' Router
Ensures your best reps are working your biggest potential accounts
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Sales Handoff & Deal Management
The Deal Rotator (Stagnation)
Forces pipeline hygiene and accurate forecasting
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Sales Handoff & Deal Management
The New Deal 'Hype' Bot
Builds culture and morale; keeps the whole company aware of revenue progress
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Sales Handoff & Deal Management
The 'Ghosted' Proposal Rescue
The 'breakup email' tactic typically generates a 30%+ response rate
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// Account-Based Marketing (ABM)
Account-Based Marketing (ABM)
The 'Executive to Executive' Bridge
Executive involvement increases win rates on enterprise deals by validating the partnership
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Account-Based Marketing (ABM)
The Offline Event Sync
Enables real-time meetups at the conference floor
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Account-Based Marketing (ABM)
The 'New Hire' Infiltration
New executives spend 70% of their budget in the first 90 days
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Account-Based Marketing (ABM)
The 'Influencer' Nurture
Arms your internal champion with the slides and data they need to sell you internally
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Account-Based Marketing (ABM)
The Direct Mail Trigger
Physical items break through the digital noise for high-value prospects
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Account-Based Marketing (ABM)
The 'Blocker' Identification
Identifies people who are consuming info but refusing to engage digitally
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Account-Based Marketing (ABM)
The 'Dark Funnel' Illuminator
Catches demand before they even fill out a form on your site
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Account-Based Marketing (ABM)
The 'News Jacking' Play
Contextual outreach based on news has much higher reply rates
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Account-Based Marketing (ABM)
The 'Multi-Thread' Enforcer
Single-threaded deals are 50% less likely to close
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Account-Based Marketing (ABM)
The 'Buying Committee' Watch
Signals that a collective decision is being discussed
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Account-Based Marketing (ABM)
The 'Ghost Account' Revival
Timing is everything in ABM; their contract with the competitor might have fallen through
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Account-Based Marketing (ABM)
The 'Penetration' Audit
Operationalizes ABM database building
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Account-Based Marketing (ABM)
The 'SUD' (Surprise User Delight)
Capitalizes on momentum to lock in loyalty or upsell seats
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Account-Based Marketing (ABM)
The 'Competitor' Displacement
Addresses the elephant in the room immediately with battle-tested talking points
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Account-Based Marketing (ABM)
The Tier 1 VIP Route
Removes friction for your most important VIP prospects
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Account-Based Marketing (ABM)
The 'Persona' Mirror
High click-through rate on cold outreach due to role-specific messaging
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Account-Based Marketing (ABM)
The 'Snippets' Accelerator
Reduces email drafting time by 50% while maintaining hyper-relevance per account
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Account-Based Marketing (ABM)
The 'Avatar' Microsite
Conversion rates on ABM landing pages increase 3x due to extreme relevance
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Account-Based Marketing (ABM)
The 'Pivot' Sequence
Increases reply rates by automatically pivoting to a new, relevant angle if the first one failed
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// Nurture & Qualification
Nurture & Qualification
The 'MQL' Threshold
Prevents sales reps from wasting time on window shoppers
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Nurture & Qualification
The 'Breadcrumb' Nurture
Moves leads psychologically through the buyer's journey automatically
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Nurture & Qualification
The Industry Segmenter
Personalization increases click-through rates by up to 14%
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Nurture & Qualification
The 'Re-Awakening' Campaign
Cleans the list and often triggers a 'Yes I am still interested' response
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Nurture & Qualification
The Unsubscribe Shield
Prevents sales reps from manually emailing people who have legally opted out
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// Breeze AI & Intelligence
Breeze AI & Intelligence
The 'Tone Check' Gatekeeper
Ensures brand voice consistency and prevents 'accidental rudeness'
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Breeze AI & Intelligence
The 'Subject Line' Optimizer
Removes the guesswork from subject lines by using historical performance data
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Breeze AI & Intelligence
The 'Data Cleanse' Agent
Turns a bare-bones email signup into a rich profile for segmentation
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Breeze AI & Intelligence
The 'Content Remix' Workflow
Multiplies the ROI of every piece of content by ensuring multi-channel distribution
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Breeze AI & Intelligence
The 'Meeting Prep' Bot
Saves sales reps 15 minutes of research per call
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Breeze AI & Intelligence
The 'Call Summary' Action
Automates the admin work of post-call task creation so nothing is forgotten
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Breeze AI & Intelligence
The 'Podcast-to-Blog' Pipeline
Turns one audio asset into indexed searchable text content instantly
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Breeze AI & Intelligence
The 'Ticket Triage' Router
AI sentiment analysis routes angry customers to the best reps faster than keyword matching
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Breeze AI & Intelligence
The 'Deal Health' Predictor
Uses AI to remove 'happy ears' from sales forecasting
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Breeze AI & Intelligence
The 'Website Rewrite' Experiment
Continuous conversion rate optimization (CRO) without needing a copywriter
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Breeze AI & Intelligence
The 'FAQ' Miner
Turns reactive support problems into proactive self-service assets
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Breeze AI & Intelligence
The 'Objection Handler' Copilot
Ensures the follow-up email directly addresses the biggest friction point mentioned on the call
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Breeze AI & Intelligence
The 'Lead Grade' Explainer
Solves the 'Black Box' problem where sales reps don't trust the lead score
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Breeze AI & Intelligence
The 'Prospecting' Warm Start
Moves beyond generic template outreach to hyper-personalization
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Breeze AI & Intelligence
The 'Voice' Standardization
Ensures that even when 50 reps write their own templates they all sound like one company
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// Onboarding & Retention
Onboarding & Retention
The Renewal Early Warning
Moves renewals from 'surprise administrative tasks' to 'strategic conversations'
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Onboarding & Retention
The NPS Pulse Check
Gathers immediate feedback on service quality while the interaction is fresh
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Onboarding & Retention
The 'Detractor' Fire Alarm
Allows for immediate service recovery before the client churns
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Onboarding & Retention
The 'Champion' Tracker
Your previous buyer is your best future prospect at their new company
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Onboarding & Retention
The 'Welcome Aboard' Sequence
Bridges the gap between 'Signed Contract' and 'First Value'
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// Expansion & Advocacy
Expansion & Advocacy
The Referral Engine
Automates the 'ask' when sentiment is highest
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Expansion & Advocacy
The 'Usage Drop' Alert (SaaS/Retainer)
Proactively addresses churn risk before the client realizes they aren't using the tool
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Expansion & Advocacy
The Review Gating
Drives public social proof while keeping negative feedback internal
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Expansion & Advocacy
The Anniversary Celebration
Emotional connection reinforces the partnership
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Expansion & Advocacy
The 'White Space' Upsell
Systematically markets complimentary services to existing happy clients
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// Lead Capture & Acquisition
Lead Capture & Acquisition
The Webinar 'No-Show' Pivot
Recovers lost value from event marketing spend; no-shows are often still interested but busy
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Lead Capture & Acquisition
The 'High-Intent' Pricing Alert
Identifies bottom-of-funnel behavior that requires immediate sales intervention
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Lead Capture & Acquisition
The Chatbot Triage
Keeps the sales calendar clean of support requests and ensures 24/7 lead capture
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Lead Capture & Acquisition
The 'Gatekeeper' Delivery
Validates the email address and opens a 1:1 conversation channel
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Lead Capture & Acquisition
The 'Speed-to-Lead' Rotator
Research shows responding within 5 minutes increases conversion odds by 9x
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// Data Hygiene & RevOps
Data Hygiene & RevOps
The Hard Bounce Cleaner
Saves money on HubSpot contact tier pricing and protects deliverability rates
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Data Hygiene & RevOps
The Lifecycle Sync
Ensures you don't accidentally send 'New Prospect' marketing emails to existing customers
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Data Hygiene & RevOps
The 'No Owner' Safety Net
Ensures no lead falls through the cracks into the abyss
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Data Hygiene & RevOps
The Territory Stamper
Essential for reporting and correct lead routing in larger organizations
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Data Hygiene & RevOps
The Formatting Fixer (Ops Hub)
Prevents embarrassing 'Hi john' emails that look automated
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// Social Media Marketing
Social Media Marketing
The 'Silent' Video
Stops the scroll even with sound off (80% of users)
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Social Media Marketing
The 'Comment' Hijack
Siphons impression share from the influencer's audience to your profile
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Social Media Marketing
The 'Tag' Distribution
Ensures the post appears in their notification feed, prompting a share
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Social Media Marketing
The 'DM' Value Drop
builds reciprocity without triggering 'sales spam' defenses
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Social Media Marketing
The 'UI' Gif
Shows ease of use more effectively than static screenshots
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Social Media Marketing
The 'Poll' Miner
Turns passive engagement into warm, context-aware sales conversations
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Social Media Marketing
The 'Thread' Converter
Converts rented social audience into owned email list
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Social Media Marketing
The 'Remix' Recycle
Cross-pollinates top-performing ideas with zero new writing
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Social Media Marketing
The 'Event' Backchannel
Creates the illusion of presence and captures attention without the travel cost
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Social Media Marketing
The 'Profile' Funnel
Treats the social profile as a landing page with a clear CTA
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Social Media Marketing
The 'Hot Take' Speed
Establishes the brand as the primary source of truth
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Social Media Marketing
The 'Disgruntled' Watch
Intercepts customers exactly when they are most frustrated with the incumbent
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Social Media Marketing
The 'Dark Social' Attribution
Proves the ROI of social efforts that tracking pixels miss
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Social Media Marketing
The 'Ego' List
High probability of resharing by the influencers mentioned
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Social Media Marketing
The 'Audio' Townhall
Low-friction way to gather 100+ prospects in a live room
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Social Media Marketing
The 'PDF' Carousel
LinkedIn algorithm heavily favors 'Document' uploads, increasing dwell time
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Social Media Marketing
The 'Intent' Monitor
Enables real-time interception of active buyers
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Social Media Marketing
The 'Employee' Amplifier
Amplifies organic reach by 10x compared to brand page alone
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Social Media Marketing
The 'G2' Flex
Validates quality to prospects doing due diligence
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The 'Ghostwriter' Sprint
Increases brand trust and inbound partnership requests by leveraging personal brand authority
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// Performance Marketing
Performance Marketing
The 'Brand' Moat
Protects your traffic and ensures you control the first impression
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Performance Marketing
The 'Funnel' Sequence
Tells a story over time rather than spamming the same 'Buy Now' ad
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Performance Marketing
The 'Visual' Extension
Makes the ad physically larger on screen, pushing competitors down
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Performance Marketing
The 'Barrier' Split
Determines if the offer friction is the bottleneck, not the ad
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Performance Marketing
The 'Trojan Horse' Ad
Steals market share at the exact moment of purchase decision
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Performance Marketing
The 'STAG' Structure
Increases Quality Score -> Lowers CPC -> Increases Position
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Performance Marketing
The 'Whale' Lookalike
Targets prospects who mathematically resemble your big spenders, not just your leads
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Performance Marketing
The 'Cheaper' Chase
Maintains frequency without burning budget on premium channels
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Performance Marketing
The 'Alpha/Beta' Split
Guarantees impression share on the terms that definitely drive revenue
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Performance Marketing
The 'Carousel' Case Study
Builds trust/social proof before the user even clicks to the site
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Performance Marketing
The 'Native' Sync
Lowers CPL by 40% by removing landing page load times
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Performance Marketing
The 'B2B' Dayparting
Focuses budget entirely on hours when decision makers are at their desks
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Performance Marketing
The 'Desktop' Bias
Acknowledges that complex B2B purchases happen on computers, not phones
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Performance Marketing
The 'Negative' Mining
Stops paying for traffic that will never buy
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Performance Marketing
The 'Cart' Recovery
Highest ROI campaign in the stack; captures 'almost' customers
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Performance Marketing
The 'Event' Geofence
Reach industry decision makers while they are physically together
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Performance Marketing
The 'Message Match' Fix
Higher relevance = Lower costs (Google rewards consistency)
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Performance Marketing
The 'Objection' Sequencer
Address the specific reasons for non-conversion sequentially
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Performance Marketing
The 'Predicted Value' Import
Trains Google's AI to find *revenue*, not just cheap leads
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Performance Marketing
The 'Customer' Shield
Prevents wasting budget asking existing clients to 'Sign Up'
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// Content Marketing
Content Marketing
The 'Calculator' Build
Tools generate 10x more backlinks than text
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Content Marketing
The 'Contrarian' Take
Controversy drives debate and high social engagement
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Content Marketing
The 'Schema' Wrap
Forces Google to display your Q&As directly on the search results page
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Content Marketing
The 'Drip' Course
Trains the user to open your emails every day
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Content Marketing
The 'Hub & Spoke' Interlinking
Creates a semantic web that boosts authority for the entire cluster
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Content Marketing
The 'Glossary' Moat
Captures 'What is...' top-of-funnel traffic and builds massive domain authority
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The 'Vs' Page Grid
Intercepts high-intent buyers at the bottom of the funnel
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Content Marketing
The 'Utility' Upgrade
Monetizes traffic that is looking for a shortcut
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Content Marketing
The 'Spotlight' Series
Flattery gets shares. Builds community goodwill.
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Content Marketing
The 'Orphan' Audit
Passes 'link juice' immediately, helping new content rank faster
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Content Marketing
The 'Diagnostic' Quiz
Users willingly trade detailed data for a personalized assessment
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The 'Podcast' Multiplier
Maximizes ROI on executive time (1 hour recording = 5 assets)
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The 'Ego' Bait
Experts share content *about themselves*, driving free distribution
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Content Marketing
The 'Customer' Story Arc
Stories sell; features tell. Creates an emotional hook for prospects.
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Content Marketing
The 'Ungated' Pillar
Best of both worlds: SEO traffic + Lead Gen utility
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Content Marketing
The 'LinkedIn' Newsletter
Bypasses the algorithm by sending push notifications for every new issue
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Content Marketing
The 'Guest' Swap
Accesses a pre-qualified audience for free
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Content Marketing
The 'Decay' Reversal
Signals 'freshness' to Google, often recovering rank within 14 days
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The 'Objection' Library
Arm sales with links that close deals
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Content Marketing
The 'Journalist' Data Drop
Earns high-authority backlinks that money cannot buy
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// Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO)
The 'Anti-Sales' Chat
Disarms the user's 'sales radar' and engages them with utility
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The 'Prison' Page
Increases mobile conversion rates by 100% by removing accidental click-outs
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The 'Decoy' Pricing
Uses price anchoring to drive users to the target ARPU tier
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The 'Contextual' Exit Save
Increases conversion by 30% over generic pop-ups by matching offer to user intent
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The 'Concierge' Bypass
Ensures VIPs never talk to a robot; instant white-glove service
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The 'Waterfall' Profiling
Reduces form friction while capturing qualitative data sales actually needs
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The 'Evergreen' Countdown
Creates personalized urgency that resets only if they clear cookies
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The 'Breadcrumb' Form
Leverages 'sunk cost fallacy'—user already started, so they finish
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The 'Micro-Copy' Assurance
Reduces subconscious security anxiety during checkout
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The 'Loss Aversion' Headline
Loss aversion is psychologically 2x more powerful than gain
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The 'Value' Button Rewrite
Clarifies the value exchange at the exact moment of friction
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The 'Lifecycle' CTA Takeover
Removes educational friction for users who are already in a sales cycle
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The 'Instant-Book' Handoff
Doubles booking rates by removing the 'double entry' annoyance
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The 'Read-Through' Unlock
Captures leads from high-intent readers who don't have time to finish right now
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The 'Two-Step' Opt-in
Keeps user 'anchored' to the content they value while converting
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The 'Logo' Proximity
Subliminally associates the user's data submission with trusted brands
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The 'Core Web Vitals' Purge
Improves Google Quality Score and organic ranking signals
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The 'Geo-Personal' LP
Increases trust by mimicking a local presence
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The 'Founder' Video Swap
Raw authenticity often outperforms high-production polish in B2B
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The 'Zero-Click' Access
Increases webinar attendance by removing the registration barrier
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