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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 Rachel Impulse Creative Valentines Day
Customer Service

3 Reasons We Love Helping Our Clients

Its that time of year again, Love is in the air! Red, pink, hearts and all things cupid is all you see in stores. It's personally my ...

Audrey DeMartinis · Feb 13, 2019
FIG. 02 Customer focused Flywheel
Project Management

WTF is Customer Success and How do You Achieve it?

The selling process has changed. It’s now powered by information, not action.

Audrey DeMartinis · Oct 16, 2018
FIG. 03 Nailed it
Project Management

5 Ways to Fast-Track Your Client Onboarding for Customer Success

Why Should You Care About Customer Onboarding? It’s simple. A refined customer onboarding process creates a better outcome for the customer.

Audrey DeMartinis · Oct 4, 2018
FIG. 04
Project Management

How Our Agency Beat the Odds and Accepted Change

People resist change of almost any kind. It’s natural. In the workplace, change is even harder to initiate, especially for a team of ...

Audrey DeMartinis · Aug 1, 2018
FIG. 05 Customer-Service-and-Retainer-Clients
Inbound Marketing

7 Key Customer Service Habits that Drive Retainer Renewals

Retainer clients make marketing agencies happy and everyone likes happy marketers.

Audrey DeMartinis · Jul 10, 2018
FIG. 06 impulse creative fourth of july
Mobile Apps

Star Spangled Tools to Spark Your Creativity & Celebrate Working Independence

Today, all of our creatives here at Impulse are at poolside BBQs or the beach, enjoying hot dogs, hamburgers, veggie burgers, watching ...

Audrey DeMartinis · Jul 4, 2018
FIG. 07 Video chat
Project Management

7 Key Customer Service Habits that Drive Retainer Renewals

Retainer clients make marketing agencies happy and everyone likes happy marketers.

Audrey DeMartinis · Jun 22, 2018
FIG. 08 Communication
Project Management

Save Time and Money by Communicating Better with Your Marketing Agency

After the selection process is over and you’ve picked your all star marketing agency, you may think your part is done. It is as far the ...

Audrey DeMartinis · Apr 27, 2018
FIG. 09 website-design-process-discovery
Video Marketing

Why Video has Clients and Agencies Poised for Success

Facetime shouldn't just be to see your brothers baby or moms new sofa. Our clients want and are paying to see the progress and strategy of ...

Audrey DeMartinis · Mar 16, 2018
FIG. 10 Bad-Attitude
Understanding Your Leads

For the Sake of Sales: Identify 19 Types of Time-Wasting Leads

No one likes to waste time, especially with leads you’re pretty sure aren’t right for your agency from the very beginning. After all, time ...

Audrey DeMartinis · Feb 16, 2018
FIG. 11 restmarketing.png
Marketing Strategy

7 Restaurant Marketing Tips

Everyday, around noon, the average person is searching for a midday snack, and at around five p.m., hungry patrons again begin seeking a ...

Audrey DeMartinis · Jan 12, 2018
FIG. 12 wereopen.png
Marketing Strategy

How to Increase Sales Out of Season: Restaurant Marketing

Are you trying to increase sales during your slowest season? Do you always have one night out of the week that your restaurant is dead? Or ...

Audrey DeMartinis · Dec 29, 2017
FIG. 13
Marketing Strategy

12 Fun Ways to Get Your Staff to Upsell!

Author's Note: This blog was last updated in 2017. Want more up-to-date Sales Ops tips? Read the following:

Audrey DeMartinis · Dec 22, 2017
FIG. 14
Marketing Strategy

Uber Eats Has Arrived in Fort Myers, North Ft Myers & Cape Coral

Audrey DeMartinis · Nov 16, 2017
FIG. 15
Marketing Strategy

10 Freshly Prepared Social Media Posts For Your Restaurant Marketing

Social media is a free tool that restaurants have adopted in order to up their marketing game. Linkedin, Twitter, Instagram, Snapchat, ...

Audrey DeMartinis · Nov 3, 2017
FIG. 16
INBOUND Events

What this Platinum Blonde, Platinum Partner Learned at INBOUND 2017

What this Platinum Blonde, Platinum Partner Learned at INBOUND 2017.

Audrey DeMartinis · Oct 14, 2017
FIG. 17 screen_shot_2017-09-29_at_9.02.36_am.png
INBOUND Events

Inbound: A Magical Marketing Experience

I arrived at the INBOUND 17 conference super excited, a little nervous and more than anything, overwhelmed. The night before our team left ...

Audrey DeMartinis · Oct 6, 2017
FIG. 18
Inbound Marketing

What’s on your Restaurant's Website?

What makes a successful restaurant? Is it expert customer service, great food and an ideal location with an awesome brand? Don't get me ...

Audrey DeMartinis · Aug 23, 2017