Is AI changing the way you create content?
The marketing world is shifting. With AI, our focus needs to move from the tactics we've always used to the outcomes our clients need. The old playbook is being rewritten, and tools are evolving to help us keep up.
I got a sneak peek into HubSpot's updated Content Remix feature, and it’s a game-changer for content strategy.
Imagine taking a few of your core assets—like a couple of blog posts, an ebook, and a webinar—and letting AI spin them into a full-blown campaign. That's exactly what Content Remix does.
In the demo, we fed it:
- Several blog posts
- An entire ebook
- A 45-minute webinar video
With a few clicks, the tool started generating:
- Two podcast episodes
- Multiple social media posts (for different platforms)
- A new landing page
- Short, shareable video clips cut from the webinar
Instead of manually creating each piece of content from scratch, Content Remix gives you a massive head start, building a cohesive campaign around your original ideas. It’s all about working smarter and focusing on the bigger picture.
This is a powerful example of how we can leverage AI to achieve our goals more efficiently.
What are your thoughts on using AI to repurpose content like this?