2min read

Focus on Creative Content to Build a Highly Visible Web Presence

by Article by Rachel Begg Rachel Begg | January 6, 2014 at 10:51 AM
Focus_on_Creative_Content_to_Build_a_Highly_Visible_Web_PresenceIn part because of the fact that a staggering 93% of all online experiences begin with a trip to Google or another search engine, the industry is now estimated to be worth more than $16 billion. As a result, many businesses will want to partner with a talented internet marketing agency to build a comprehensive SEO program that improves rankings and boosts visibility. Though there are lots of ways to do that, at the heart of virtually every successful SEO campaign is good web page design. The best search engine optimization firms will understand this, and make sure that their client's website is an asset and doesn't limit marketing potential.

When it comes to making SEO work, awesome content is another key component of any good web page design. For the most part, "content marketing" will include blogs, articles, press releases, case studies, white papers, how-tos, videos, infographics, and event information that consumers will want to read. The right content is not always easy to create, but it can go a long way toward building a more reliable brand and helping a business attract new customers. So great content is an important service that search engine optimization specialists should be able to offer.

Though there are several rules that are important to content marketing, perhaps the most important is creating content that is engaging, or even controversial, that consumers will want to share. Bland content will get read minimally and fail to help a business set itself apart from the competition, so being creative is always a must. While companies will want to make sure they don't offend anyone or step on any toes, thinking of ways to stand out is a must when it comes to content creation.

In addition to the big rules though, there are also some little ones that can be significant. For instance, determining the type of tone a company wants to use is an important step towards building a reliable brand image. And keyword density, which can limit rankings if not heavy enough and make content unreadable if too high, needs to be figured out before writing. Taking the time to do so can help make sure that all of the content on a good web page design is properly optimized for search engines, yet also appealing to readers.

Proper SEO is almost always effective, but it is hardly the only marketing strategy that businesses should use. In addition, they should think about social media as well. Because of that, optimized content marketing can be thought of as the place where SEO, content marketing, and social media come together. Understanding how the three work together can help any business build the web presence they need to attract new customers and expand.

Photo Credit