Rachel Begg

Rachel Begg is the COO at Impulse Creative Inc. Keeping the Impulse Creative team in line is a hard job, but someone's got to do it. And that someone is me. I'm a wife to Remington, mommy-to-be, co-founder of Impulse Creative, inbound marketer, equestrian, & movie junkie.

3 Reasons Why Your Business Needs Buyer Personas

Researching and creating different buyer personas for your business is a critical aspect of identifying your target customers and clients. Having a pretty good idea of their wants and challenges can help you create and customize content that meets them where they are in the buyer’s journey. Even B2B businesses can utilize buyer maps and personas to help establish S.M.A.R.T. goals and create value in their clients eyes by providing insight into their target consumer’s behavior. Check out three reasons you want to have at least one buyer persona established:

3 Steps to Proving Content Marketing ROI

Content marketing has become one of the foremost tools used in today’s marketing industry. One key...

5 Key Strategies To Craft The Perfect Business Blog Post

With so many marketing tactics designed to drive business to your website you may be wondering, “Do...

3 Steps To Take When Redesigning Your Website

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How To Use Smart Content To Enhance Your Website

Personalizing content is at the helm of marketers strategy for guiding potential customers into...

5 Keys To Delivering The Best User Experience

Delivering the best user experience means you care about addressing and helping users reach their...

Why Contextual Marketing is Essential To Your Business Goals

Not all of your customers are the same. They don’t have the same needs, they don’t approach your...

Integrating Social Media Into Your Inbound Marketing Campaign

Incorporating a optimized social media presence into your inbound marketing campaign will help you...

How To Make Sure Your Next Email Marketing Campaign Is a Success

Email marketing is still an efficient tool for reaching your target audience. The fact that most...

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Why Having Your Sales and Marketing Teams Collaborate Is A Great Thing

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There may be a lot of buzz surrounding the constant updating of algorithms by Google, but when it...

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Although they are sometimes maligned by privacy advocates as a point of vulnerability, from a...

Don’t Get Stuck in a Marketing Rut, Try Beta Testing Your Personas

Even when you spend the resources to develop a robust inbound marketing approach, you can still get...

Create a Contagious Brand

Something that's contagious spreads rapidly, catching on from person-to-person almost instantly. In...

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YouTube is a key place for your business to have a strong following if you want to maximize the ROI...

How to Write E-mail Content to Avoid the Dreaded Spam Filter

What is the purpose of writing content? There are three main purposes: entertainment, information...

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Even if you have dynamic, engaging blog content and a loyal group of followers on social media,...

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What is a public relations professional’s job?  Public relations is all about perception.  If you...

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So, you’ve set the wheels in motion for your online marketing campaign. Your blog is generating...

Give Your Customers Peace of Mind With a Secure Shopping Experience

The fact that more and more consumers are heading online to shop for goods and services provides an...
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