Rachel Begg

Rachel Begg is the COO at Impulse Creative Inc. Keeping the Impulse Creative team in line is a hard job, but someone's got to do it. And that someone is me. I'm a wife to Remington, mommy-to-be, co-founder of Impulse Creative, inbound marketer, equestrian, & movie junkie.

Context Marketing VS. Content Marketing

Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing.” Essentially, it’s an online marketing approach that incorporates tools like blogs, social media and SEO concepts to attract the interest of potential customers. The key is to provide interesting, educational material to engage a prospect and encourage him or her to move onto the next phase of the sales process. Of course, nothing stays the same for long in the world of online marketing, and we’re just now starting to see the ramp-up of the next biggest trend: context marketing. If you want to incorporate this strategy into your advertising efforts, you need to understand context marketing vs. content marketing and use both to your advantage.

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