Developing your online marketing strategy is a painstaking process, but it’s certainly less overwhelming if you think of it as a series of steps to maneuver your prospects through various stages in the marketing funnel. In a nutshell, the approach begins with attracting potential customers, then keeping them interested in your company and offerings by nurturing them until they’re ready to buy. However, it’s that middle phase between attracting and buying that causes the most frustration for businesses that lose their prospects in the mire. Don’t ignore the middle of the marketing funnel, and you’ll experience both increased sales and repeat business.
