Rachel Begg
YouTube is a key place for your business to have a strong following if you want to maximize the ROI of your web presence. Every month, over 6 billion hours of video are watched on YouTube. With its huge popularity, many online marketers are wondering how to gain subscribers on YouTube to build their brand engagement and attract more leads.
Narrow Down Your Ideal Demographic
Before you can really get going on a plan to gain subscribers on YouTube, you need to understand which kind of subscribers you are looking for. How old is your target demographic? Where do they live? What other kinds of videos are they watching? These are all questions that you should discuss internally before you launch a serious campaign to attract YouTube subscribers.
Keep Up With Relevant Issues
Once you have a better idea of who your target demographic is and what defines them, your next step is to think about what concerns them. Put yourself in the shoes of one of your prospects. What would you be most worried about? What kinds of things would you most want to learn how to do? Tying the answers to these questions back to things that involve your company's products or services is critical.
To help you stay on top of these issues, you can browse forums, conduct surveys, or follow blogs or publications that cover things that your target demographic would be interested in reading or learning about. These are all great resources to learn about happenings that would make a great subject for a compelling YouTube video.
State Your Purpose Immediately and Get to it Quickly
One characteristic that many Internet users share is a short attention span. With so many videos, emails, and instant messages flying around online, it can be difficult to get your audience to pay attention to your videos for a significant length of time. To help your viewers with this task, don't post videos where you go off-track on long tangents or constantly bring up matters that don't relate to the subject at hand. If you are struggling with this concept, you can follow the tried-and-true strategy: say what your video will educate on or explain, educate or explain that topic, and then briefly summarize the video at the end.
Create a Cohesive Marketing Effort
You won't ever get the most out of your strategy on how to gain subscribers on YouTube if you do not spread the word and promote your YouTube channel. Include your channel on your company emails, other social media pages, and on your business website. You can even mention your YouTube channel during in-person conversations with people whom you think would be interested in the content that you have created on your channel.
YouTube marketing is critical for modern businesses; luckily, you don't need to be a marketing genius to figure out how to be successful on YouTube. With a concise, targeted message that you share as often as you can, you can enjoy more YouTube subscribers and a greater influence in the digital realm. If you are looking to amp up your presence in other social media platforms, take a look at this free eBook "Social Media for Business."
Photo credit: JuliusKielaitis / Shutterstock.com