Articles about Social Media

5 Ways to Use Social Proof to Build Brand Trust, with Real Examples!

In his iconic 1984 book, Influence, psychologist Robert Cialdini focuses on the art of persuasion and the psychology behind why we are attracted to certain influences. It’s here that Cialdini coined a very important term in today’s marketing landscape: the idea of “informational social influence,” or humans’ tendency to copy the actions of others.

7 Short-Form Video Ideas to Promote on Social Media

No matter what kind of business you own, when it comes to sharing video on social media, short-form...

Social Media Posting: How Much is Too Much?

If you’ve followed Impulse Creative for any length of time, it's no secret that social media plays...

Social, Search and Stats - The 3 S's to 2020 Business Growth

Want to grow your business in 2020?

How to Create a Winning Social Media Strategy

[Originally published in late 2019, we continue to make updates to this advice.] As soon as you...

7 Ways to Grow Your Instagram Audience

Say cheese! Everyone is taking photos these days with their cell phones, from dinners to concerts...

5 Reasons Your 2020 Marketing Plan Needs More than Social Media

Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy...

3 Mistakes Clothing Brands Make on Social Media

There’s no question social media is an effective measure for fashion businesses to include in their...

5 Reasons Social Media Actually Does Apply to Your Industry

“We don’t use social media. We’re B2B. Social media isn’t for our industry.”

6 Alternatives to Facebook for Social Media Marketing

Oh Facebook. What a complicated relationship we have with you. On one hand, we love the personal...

How Facebook's New Focus on Groups Could Change Your Marketing

By now you’ve seen the Facebook refresh. The place where we spend most of time connecting with...

The Commerce World is Evolving: Snapchat’s New Partnership with Amazon

There I stood in the produce aisle at Publix when I saw a young woman walk by wearing the trendiest...

Digital Marketing Versus Social Media: What's the Difference?

Digital takes the cake in the modern marketing world and social media is an important slice. But,...

Top 4 Brands You Should be Following on Social Media

Branding is more than just a pretty logo. It’s about consistently portraying your brand image to...

Market Better Product Launches with Social Media

Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or...

What a Great Social Media Content Plan Needs

As a retired cheerleader, I often have this recurring nightmare where I’m fully put together in my...

Facebook Live Videos: 4 Factors to Consider

What Gear Do You Use? I’m sure you already figured out that Facebook makes it super easy to...

HUGE NEWS! Instagram Posting & Scheduling Using 3rd Party Magic

Think Christmas morning: you see all the presents under the tree and the anticipation is...

Top Social Media Marketing Trends You Should be Implementing

If you blink, you miss it. I’ve said this many times in the past: new online marketing tools and...

3 of the Biggest Social Media Mistakes Companies Make

There’s no question social media is an effective measure for businesses to include in their...

7 Tasty Tips for 2018 Facebook Video Marketing

The right medium for your marketing is Facebook video and there’s absolutely no dispute about it...

How to Master Facebook’s Algorithm

Do you feel like you get punched in the throat every time you look at your company’s Facebook...

Humanize your Brand with Social Media

The novelty of interacting with brands on social media hasn’t really worn off yet. It’s still kind...

How to Create Your Tone of Voice for Social Media

Among the many ways of standing out in marketing and on social media (i.e creative content, badass...

Twitter Promote: Is this new automated ads feature right for you?

Twitter Promote: Is this new automated ad feature right for your business?
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