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How an engagement is priced.

Read this and you'll know what you're paying for, what's free, what changes scope, and what to hand procurement. No theater, no call required to learn the structure.

How is an engagement priced?

An engagement is priced as three parts: implementation (the builds, scoped per move), platform access (the products your build runs on), and services (the ongoing operate work, sized to cadence). You can buy them separately; most engagements combine all three.

Implementation is project-priced against the moves in scope, not billed as open-ended hours. Platform access is product subscription, priced on the product's own page or domain. Services are the recurring Operate work: governance, reporting, iteration, priced by cadence and scope rather than headcount.

What does "twice the value for half the price" mean in practice?

It's a build discipline, not a discount. We reuse proven patterns instead of rebuilding from zero, automate our own delivery, and scope to the smallest version that proves value. The savings come from how we work, and they're priced in from the start.

Concretely: the integration you need has usually been built by us before in some form, so you pay for adaptation, not invention. Our own agents do the work agents should do. And the 90-day first pass exists precisely so you're never funding a year of faith.

What's free and what's scoped?

Free: the diagnostic conversation, the pre-read research, the deal room, and the proof of concept. Scoped: everything that ships to production, which begins at contract.

The line is bright on purpose. Pre-contract work is our investment in qualifying the fit. Production work is yours, and it starts when the hypothesis is agreed and priced.

What does procurement need from us?

Standing documents, available on request or already published: security posture, privacy and DPA, insurance certificates, and references.

The security posture page answers the common questionnaire sections in advance. For formal questionnaires, we complete yours directly rather than pointing you at a portal.

What changes scope?

A changed hypothesis. If Discover reveals the problem is different from what we priced, we re-scope in writing before building against it. What doesn't change scope: our estimation misses. Those are ours to absorb.

REVIEWED · AUG 2026CITE · impulsecreative.com/how-it-works/pricing
THE DIAGNOSTIC

Priced for the map, not the mystery.