Great partner to help with CRM migration
Our experience with Impulse Creative was wonderful, solely due to their amazing employees that we had the pleasure of working with. The team were so incredibly helpful in getting our company full migrated over to HubSpot, and familiarizing us with how to unlock HubSpot's full potential as a CRM tool. Can't say enough good things about them.
LAYER 01 · THE SURFACE · MIGRATIONS
Migrations and Replatforming.
The cheapest moment to install Surface correctly.
FIG. 01 · OVERVIEW
A like-for-like rebuild is the most expensive way to change platforms. The migration is the moment to install the Surface layer right — schema, entity graph, MCP feed — without paying for the rebuild twice.
FIG. 02 · WHERE IT LIVES
Migrations and Replatforming is a Layer 01 service.
Every service we offer maps to one of four layers. Migrations and Replatforming sits in the Surface — the layer that owns Websites & customer portals.
LAYER 01
Migrations and Replatforming LIVES HERE
The Surface
Websites & customer portals
Public interface — read by humans, agents, AEO crawlers.
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LAYER 02
The Voice
Brand & omni-channel
Story rendered consistently in every format an LLM might cite.
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LAYER 03
The Kernel
RevOps & HubSpot admin
Source of truth every agent calls first. Clean, opinionated, agent-ready.
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LAYER 04
The Agents
AI consulting & co-pilots
Autonomous teammates running on the kernel.
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Migrate once. Install correctly.
Most CMS migrations end up where they started: same content, same structure, same legibility problems — just on a new platform. That is the expensive version.
We treat the migration as the rare moment to install the Surface layer correctly. Same budget gets you a queryable site instead of a like-for-like rebuild. WordPress without infrastructure, Webflow without governance, custom builds without owners — the migration target gets the schema, entity graph, MCP feed, and content model the old surface never had.
The process.
PHASE01
Discover · platform fit + content audit
Where you're going, why, and what to bring. CLEAR-audit existing pages so the migration plan tightens claims rather than copying them.
PHASE02
Expose · target architecture
Information architecture, content model, schema layer designed for the new platform. Reviewed before any content moves.
PHASE03
Wire · migrate + redirect + verify
Page-by-page migration with proper redirects. Every shipped page passes CLEAR. SEO equity preserved. MCP feed live.
PHASE04
Operate · governance + handoff
Documented governance. Component library. Content model your team can extend without us.
A migration that ships forward.
OUT 01
A queryable destination
New platform. CLEAR-passing pages. Schema-rich. Cited from week one.
OUT 02
Preserved SEO equity
Redirect plan. URL hygiene. Citation rates measured pre and post.
OUT 03
Live MCP feed
External agents query the same kernel your new surface renders.
OUT 04
Documented governance
Owners. Process. Standards. The team can run the new surface without us.
Things people ask before booking.
Which platforms can you migrate to or from?
HubSpot CMS, Webflow, WordPress, Next.js, custom React/Vue builds, Sitecore, AEM. We pick the destination based on your team's stack and the kernel we're wiring it to.
How is this different from Website ReDesign?
A redesign assumes you're staying on the same platform. A migration changes platforms — usually because the current one is the bottleneck. We can do either, and often run them concurrently.
Will this affect our search rankings?
Done right, it improves them. The migration plan preserves URL structure where possible, redirects everything else, and tightens claims so the new surface ranks AND gets cited.
What does success look like at 90 days?
For Surface work: priority pages passing CLEAR, citation tracking live from week one, and the first measurable movement in how often AI engines cite you — typically between day 30 and day 90, because indexing runs slow at the start. The site keeps converting the humans it always did; now the agents deciding whether to send them can read it too.
FIG. 06 · WHAT CLIENTS SAY
Why teams pick us for Migrations and Replatforming.
LAYER 01 · DIAGNOSTIC
See how Migrations and Replatforming fits into The Surface.
The diagnostic starts where your buyers do: we walk your live site the way an AI engine reads it, then spend 90 minutes showing you exactly where the surface layer leaks. No slides — just your pages on the screen and a fix list in priority order.
90-minute call · L1 → L3 in 90 days or your money back