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FIELD NOTES · LATEST POSTS

Field notes from the new agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01
ARTIFICIAL INTELLIGENCE (AI)

Impulse Creative Launches Peerfold, an Agent-First, CRM-Native Learning Management System

FOR IMMEDIATE RELEASE The team behind a leading LMS for HubSpot opens a free trial of its next-generation platform, with SCORM ...

Remington Begg · Aug 14, 2026
FIG. 02
ANSWER ENGINE OPTIMIZATION (AEO)

Education-Led Growth: The Loop Marketing Move Almost Nobody Finishes

Most marketing loops stall in the same spot. Not at the start. At the end. HubSpot's Loop Marketing framework runs in four stages: Express, ...

Remington Begg · Jun 8, 2026
FIG. 03
HUBSPOT ACADEMY

Customer Academy Strategy: Why Education Belongs in GTM, Not Just Customer Success

After more than 100 academy builds, the pattern is hard to miss. The teams that treat education as a growth channel pull ahead. The ones ...

Remington Begg · Jun 4, 2026
FIG. 04 A Wayfinder's sailboat docked at dawn, facing the open horizon.
SEO

The Digital Marketing Shift Companies Need to Be Ready For

The biggest shift in digital marketing in over a decade is already underway: organic traffic flattening, AI Overviews answering questions ...

Remington Begg · May 26, 2026
FIG. 05 Bulk SEO Editor Launched
SEO

Introducing the HubSpot Bulk SEO Editor

We built a HubSpot Bulk SEO Editor. It's now live in the HubSpot App Marketplace, and the first ten pages are free. The reason: we were ...

Remington Begg · May 14, 2026
FIG. 06 28-Day Customer Agent Trial Journey
HUBSPOT

The 28-Day Customer Agent Trial: How to Actually Test HubSpot’s AI (Not Just Kick the Tires)

HubSpot just gave you 28 free days with Customer Agent. No credits burned. No commitment. Just a window to see if AI-powered support ...

Remington Begg · Apr 16, 2026
FIG. 07 Marketer reviewing HubSpot AEO tool dashboard
SEO

HubSpot Just Launched an AEO Tool. Here's What It Doesn't Tell You.

Your buyers are already using ChatGPT, Perplexity, and Google AI Overviews to research vendors. They are typing questions, getting ...

Remington Begg · Apr 14, 2026
FIG. 08 Remington Begg, Impulse Creative CEO, at a HubSpot strategy whiteboard
SEO

Do You Have a HubSpot Setup or a HubSpot Strategy? Here's How to Tell

Most companies using HubSpot have a setup. A working one, even. Emails go out, deals get logged, and the dashboard shows activity. But ...

Remington Begg · Apr 9, 2026
FIG. 09
SEO

Why Your B2B Website Redesign Needs More Than a Visual Refresh in the Age of AI

Before a human buyer ever visits your website, an AI agent has likely already scanned it, judged it, and decided whether you make the cut. ...

Remington Begg · Mar 30, 2026
FIG. 10
HUBSPOT

How to Update and Publish Your New HubSpot Knowledge Base

HubSpot is migrating their users to a new knowledge base system. If you do not publish your updated knowledge base by the deadline ...

Remington Begg · Feb 19, 2026
FIG. 11
REPUTATION MANAGEMENT

Your SEO Isn’t Dead. It’s Just Incomplete.

The question isn’t whether to replace your SEO strategy with AEO. The question is how to expand one into the other, because the brands that ...

Remington Begg · Feb 19, 2026
FIG. 12
SEO

The Three Marketing Problems Nobody Wants to Admit They Have

Why Your Website Traffic Is Up, Your Conversions Are Down, and Your Content Strategy Isn't Working Here's an uncomfortable truth: most ...

Remington Begg · Jan 24, 2026
FIG. 13
SEO

Adapting SEO for the Answer Engine Era - From Architecture to Algorithms

For the last decade, Search Engine Optimization (SEO) has been dominated by structure. We built our websites like vast, static libraries, ...

Remington Begg · Jan 20, 2026
FIG. 14
MARKETING STRATEGY

Why Your Marketing Funnel is Breaking in the Era of Gemini 3

For twenty years, business leaders have relied on a predictable equation: Keywords + Content + SEO Rankings + SEO traffic = Inbound Leads. ...

Remington Begg · Nov 24, 2025
FIG. 15
SEO

Search Intent Evolution: Future-Proofing SEO Strategies for AI with AEO

The search landscape is transitioning from a "retrieval-first" model (surfacing links) to a "synthesis-first" model (generating answers). ...

Remington Begg · Nov 19, 2025
FIG. 16
MARKETING STRATEGY

GTM Growth: Mastering the Science of the Full-Funnel Conversion Path

For organizations striving for sustainable growth, cash flow is paramount. Every function, from marketing to sales and customer success, ...

Remington Begg · Nov 14, 2025
FIG. 17
WEBSITE DESIGN

AEO-Ready Website: Why Business Leaders Must Re-Architect Their Digital Presence Now for the AI Era

Information discovery is undergoing a fundamental and rapid transformation. For business leaders and marketing managers, the "browser wars" ...

Remington Begg · Oct 28, 2025
FIG. 18

5 HubSpot Custom Breeze Assistant Ideas You Should Build Tomorrow

HubSpot Custom Breeze Assistants are powerful digital teammates, fully integrated with your CRM, that instantly institutionalize your ...

Remington Begg · Oct 18, 2025
FIG. 19
ARTIFICIAL INTELLIGENCE (AI)

Stop asking "How Are We Using AI?" - What to Ask Instead

When leadership asks, "How are we using AI?", a list of tools won't cut it. The only strategic answer is a plan rooted in a clear ...

Remington Begg · Oct 10, 2025
FIG. 20
BLOGGING

Stop Launching, Start Looping: How AI is Revolutionizing Go-to-Market Strategy

As a marketing leader, you know the traditional go-to-market (GTM) playbook. It’s a flurry of activity centered around a single event: the ...

Remington Begg · Oct 6, 2025
FIG. 21
HUBSPOT

How Breeze Assistant and HubLMS Can Give Your Business a Power Up 

The introduction of Breeze Assistant for HubSpot has been a game-changer, especially for companies that are building and managing online ...

Remington Begg · Sep 23, 2025
FIG. 22
INBOUND EVENTS

INBOUND + AI = Loop: Your Team to the Power of AI

#INBOUND25 was more than a conference; it was a glimpse into the future of go-to-market strategy. After attending 11 INBOUNDs, a few core ...

Remington Begg · Sep 19, 2025
FIG. 23

Have Buyer Personas? The Tailor Stage of Loop Marketing Needs More

The age of broad-stroke marketing is officially over. For years, we’ve relied on industry profiles and buyer personas, but in an era ...

Remington Begg · Sep 13, 2025
FIG. 24
ANSWER ENGINE OPTIMIZATION (AEO)

Google's AI Mode is Coming: Your Survival Guide for the Biggest Search Disruption in a Decade

A storm is gathering over the digital landscape, and it has nothing to do with ChatGPT. If you've seen a dip in your website traffic, ...

Remington Begg · Sep 7, 2025
FIG. 25
INBOUND MARKETING

HubSpot's 'Loop Marketing': Evolution, Not Revolution

As a HubSpot partner since 2012, we've had a front-row seat to the evolution of digital marketing. At Impulse Creative haven't just used ...

Remington Begg · Sep 4, 2025
FIG. 26
HUBSPOT ACADEMY

Education-Led Growth: How a CRM-Native Academy Accelerates Your Go-to-Market Strategy

The role of corporate education has fundamentally changed. It's no longer a cost center but a primary engine for go-to-market (GTM) ...

Remington Begg · Aug 27, 2025