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Write a Kick-Ass Brand Positioning Statement + Template
When someone asks, “What does your company do?” how do you answer? Do you have a concise explanation — neatly describing your business ...
What’s Your Brand Archetype? Find Out With These Examples
If you were asked, “What’s your brand’s personality?,” would you know how to respond? For some companies, the answer comes easier than ...
5 Ways to Use Social Proof to Build Brand Trust, with Real Examples!
In his iconic 1984 book, Influence, psychologist Robert Cialdini focuses on the art of persuasion and the psychology behind why we are ...
Brand Building Strategies to Attract Customers
Originally published in 2018, we've updated this post with new information and links for 2020. So you want to build your brand and attract ...
Four Ways To Get a Killer Business Brochure Design
Today’s marketing landscape is vast. With numerous avenues for conveying a message to potential customers, brands have more tools at their ...
10 Steps to Building a Brand to Reach Your Target Audience
There are so many elements that go into brand building; where do you even start? You want to properly target the right audience in order to ...
How a CPG Brand Can Use Inbound Marketing to Increase Brand Awareness
CPG brands—producers and distributors of consumer-packaged goods— face quite a marketing challenge today. The biggest brands in the CPG ...
Before you Rebrand in 2020, Ask Yourself These 3 Questions
In the last 3 weeks, I have heard from prospects saying “we need to rebrand” more times than I can count! It’s a trending theme right now. ...
4 Ways Your Brand Helps Customer Retention
Brand is many things. It’s also made up of many parts. In its most basic definition, a brand is a name, term, design, symbol or any other ...
5 Keys to Owning and Honing Your Brand Identity
A brand can be a fragile thing. Make the wrong move with your customers, and your reputation - your brand - takes a hit.Say the wrong thing ...
The New Slack Logo is a Great Reminder of the Power of Logo Design
Slack, everybody's favorite inter-office messaging app, recently updated their logo. Like just yesterday. Panic ensued as a couple of ...
How to Get a Business Card Design People Won’t Throw Away
Most business cards are boring as hell. A small slip of paper with some numbers and text on it, that we’re supposed to hold on to and ...
What's Your WHY? Discovering Company Values & Inspiring Brand Loyalty
Think about the last advertisement that really left an impact on you. We’re not talking about that Rita's Ice coupon in your inbox. Nor do ...
Top 4 Brands You Should be Following on Social Media
Branding is more than just a pretty logo. It’s about consistently portraying your brand image to build familiarity. There are several ...
The Most Essential Elements of a Brand Voice
As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a ...
Brand Debt: Avoiding Your Company’s Most Dangerous Deficit
The terms “tech debt or technical debt” are widely understood among developers. They’re the implied cost to fix a project later because ...
Branding Strategy in the Social Media Era
As soon as the marketing world gets a handle on strategic branding, the whole game changes.
Humanize your Brand with Social Media
The novelty of interacting with brands on social media hasn’t really worn off yet. It’s still kind of a big deal, so take advantage of the ...
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Why Your Brand Manual Is Essential And Not What You Think It Is
Your brand is like a person that you’ve created. It’s out in the world, meeting people and working without you. Every single interaction a ...
Branding in the Comment Section: How to Respond to Customers on Social
By now, every business knows they need social media accounts for their brand. Unfortunately, few companies know how to use them for more ...
5 Tips For Picking Your Brand or Logo Colors
Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had. Anger. Fear. Passion. Envy. Love. Color is ...
How to Create Social Media Distribution Guidelines
One of the biggest challenges businesses face during the creation of their brand’s social media guidelines, is the actual implementation. ...
The Color of the Year and 4 Other Design Trends for 2018
Last week, Pantone, the folks who set color standards for the earth, announced 2018’s color of the year: Ultra Violet.
9 Brand Guides You Should Probably Copy & Steal* From
*Of course by copy and steal we mean study and execute better. Having a logo and some colors unique to your business is great, but how do ...
The Benefits of a Graphic Standards Guide
As the predominant visual mark of your brand, your logo deserves its due. You've hopefully invested equal parts time and money to get just ...
These 6 Graphics Show the Difference Between a Logo and a Brand
If somebody asked you to describe the difference between a logo and a brand, would you be able to answer them? Throw in the idea of an ...
Two Factors That Impact the Success of Your Brand's Logo
An individual's first encounter with a brand is often visual, and at the center of that exchange is a logo. Because of this, your logo ...