*Of course by copy and steal we mean study and execute better. Having a logo and some colors unique to your business is great, but how do you go about sharing it with the world? Enter the graphic standards guide, or brand identity guide. Set rules for your logo, define the meaning of your colors, and develop a cohesive visual system for your marketing. Then, capture it all in a handy deck or dedicate a section of your website to it. These nine examples have done it right. From Uber's interactive, web-based presentation to a comprehensive branded deck for Heineken, there is inspiration for everyone.