Skip to content
Skip to main content
FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
Branding

Why Agencies Can Charge a Lot for Logo Design

It can be tempting to trust your logo design to the kid down the street and his brand new Macbook, or an online logo mill rife with ...

Remington Begg · Dec 12, 2016
FIG. 02
Content Marketing

Is There a Difference Between B2B and B2C Content Creation?

We talk a lot about content creation and it’s role in inbound marketing. Content marketing’s purpose is to attract new and retain current ...

Remington Begg · Feb 23, 2016
FIG. 03
Branding

Don't Get Overwhelmed! 5 Tips to Get More Out of a Work Day

How is it Friday already? No, it can't be 6pm. Where did the month of March go?

Remington Begg · Apr 21, 2015
FIG. 04
Branding

Speaking the Same Language as Thomas Edison

Fort Myers, Florida is the home of the best inbound marketing agency in the country, Impulse Creative (hey, we're a little biased). It was ...

Remington Begg · Feb 19, 2015
FIG. 05
Inbound Marketing

Create a Contagious Brand

Something that's contagious spreads rapidly, catching on from person-to-person almost instantly. In a marketing context, the advent of the ...

Rachel Begg · Jan 16, 2015
FIG. 06
Branding

Scandal's Olivia Pope's Guide to Building a Brand

In anticipation to the return of one of ABC’s hottest shows Scandal, coming back this Thursday on February 27th, it just felt right to talk ...

Rachel Begg · Feb 24, 2014
FIG. 07
Branding

Does your Logo Fumble or Win the Championship?

If your company’s logo was a team playing in the big game on Sunday, would it win? Have you considered every option, explored different ...

Rachel Begg · Jan 29, 2014
FIG. 08
Social Media

Big Changes to Google+ and Your Personal Statement

Google has done it again! A new version of the Google+ cover photo layout was released this morning. Your cover photo will now be displayed ...

Rachel Begg · Nov 19, 2013
FIG. 09
Branding

Effective Branding Makes Your Customers Remember Like Elephants

Everyone knows that an elephant never forgets. They have a memory like a steel trap! After an elephant develops a relationship they are ...

Rachel Begg · Nov 12, 2013
FIG. 10
Branding

12 Things You Need to Know About your Brand

When you have a good sense of your brand it can guide your business. From the logo on your bags to the people you hire, your brand will ...

Rachel Begg · Oct 25, 2013