Articles about Branding (2)

9 Brand Guides You Should Probably Copy & Steal* From

*Of course by copy and steal we mean study and execute better. Having a logo and some colors unique to your business is great, but how do you go about sharing it with the world? Enter the graphic standards guide, or brand identity guide. Set rules for your logo, define the meaning of your colors, and develop a cohesive visual system for your marketing. Then, capture it all in a handy deck or dedicate a section of your website to it. These nine examples have done it right. From Uber's interactive, web-based presentation to a comprehensive branded deck for Heineken, there is inspiration for everyone.

The Benefits of a Graphic Standards Guide

As the predominant visual mark of your brand, your logo deserves its due. You've hopefully invested...

These 6 Graphics Show the Difference Between a Logo and a Brand

If somebody asked you to describe the difference between a logo and a brand, would you be able to...

Two Factors That Impact the Success of Your Brand's Logo

An individual's first encounter with a brand is often visual, and at the center of that exchange is...

Why Agencies Can Charge a Lot for Logo Design

It can be tempting to trust your logo design to the kid down the street and his brand new Macbook,...

Is There a Difference Between B2B and B2C Content Creation?

We talk a lot about content creation and it’s role in inbound marketing. Content marketing’s...

Don't Get Overwhelmed! 5 Tips to Get More Out of a Work Day

How is it Friday already? No, it can't be 6pm. Where did the month of March go?

Speaking the Same Language as Thomas Edison

Fort Myers, Florida is the home of the best inbound marketing agency in the country, Impulse...

Create a Contagious Brand

Something that's contagious spreads rapidly, catching on from person-to-person almost instantly. In...

Scandal's Olivia Pope's Guide to Building a Brand

In anticipation to the return of one of ABC’s hottest shows Scandal, coming back this Thursday on...

Does your Logo Fumble or Win the Championship?

If your company’s logo was a team playing in the big game on Sunday, would it win? Have you...

Big Changes to Google+ and Your Personal Statement

Google has done it again! A new version of the Google+ cover photo layout was released this...

Effective Branding Makes Your Customers Remember Like Elephants

Everyone knows that an elephant never forgets. They have a memory like a steel trap! After an...

How to Keep Your Eye on the Ball - 12 Things You Need to Know About your Brand

When you have a good sense of your brand it can guide your business. From the logo on your bags to...

No one should speak teenager; 6 things that should NEVER be said outside of an instant message

Hello, I’m Rachel and I am a recovering instant messenger. I used to speak internet shorthand...

How the Right Business Phone System Can Enhance Your Business Image

Your business phone is one of the first touch points between your business and your customers and...

Promotional Products for Independence Day

Promotional products go far beyond branded pens and mugs. Why not try spicing up your company’s 4th...

3 Promotional Product Ideas for the Holidays

When shopping for Promotional Product Ideas for your company you have to look at the percieved...
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