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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

· all posts

FIG. 01
Blogging

Stop Launching, Start Looping: How AI is Revolutionizing Go-to-Market Strategy

As a marketing leader, you know the traditional go-to-market (GTM) playbook. It’s a flurry of activity centered around a single event: the ...

Remington Begg · Oct 6, 2025
FIG. 02
Blogging

Beyond the Screen: Why Our Marketing Must Diversify (Now) in the AI Era

The marketing landscape is undergoing an undeniable transformation, driven by forces that demand an urgent diversification of our ...

Remington Begg · Jun 3, 2025
FIG. 03
Content Marketing

Content Syndication Explained + How to Properly Repost Articles

Table of Contents The differences between blog optimization and content syndication Benefits of content syndication Benefits of blog ...

Remington Begg · Apr 17, 2023
FIG. 04 How to Use HubSpot’s Topics SEO Tool to Improve Your Content Marketing Strategy
SEO

Use HubSpot’s Topics SEO Tool to Improve Content Marketing Strategy

If you’re a part of the HubSpot community, you probably know a thing or two about the HubSpot CRM’s built-in search engine optimization ...

Remington Begg · Apr 5, 2021
FIG. 05 top-10-most-popular-inbound-marketing-articles
Blogging

Top 10 Most Popular Inbound Marketing Articles

What are the most popular inbound marketing articles of the year? And what does that say about marketers and what they’re looking for in ...

Remington Begg · Dec 30, 2019
FIG. 06 beyond-seo-why-blogging-is-still-important
SEO

Beyond SEO: Why Blogging is Still Important

Sure, blogging affects SEO. In fact, we’ve touted the SEO benefits of blogging for a few years now.

Remington Begg · Aug 7, 2019
FIG. 07 posting-blogs-helps-your-seo-rankings-happy-guy
SEO

Can Blogging Improve Your SEO? 5 Reasons Posting Blogs Helps Rankings

Blogging? Why bother? For some businesses, writing blogs may seem like a waste of time, however, when done properly, regularly posting can ...

Remington Begg · May 30, 2019
FIG. 08 How-Impulse-Creative-Does-Blogging-Differently
Blogging

How Impulse Creative Does Blogging Differently

You’re finally doing it: taking the plunge and looking for a blogger! *cue the kazoos and confetti* Maybe you’ve heard of our team at ...

Remington Begg · Apr 25, 2019
FIG. 09 repurposing-content-meme
SEO

8 Ways to Repurpose Content to Extend its Lifespan

Companies invest so much time creating new, super fantastical content. In fact, many companies are so devoted to pumping out consumables, ...

Remington Begg · Nov 16, 2018
FIG. 10 youre-a-wizard-harry
SEO

How to Optimize Web Images: Improved Page Speed & SEO Best Practices

For most websites, images make up more than half of your pages’ weight, according to httparchive’s State of the Web report. Half of your ...

Remington Begg · Nov 7, 2018
FIG. 11 Why-Update-Old- Post-vs-Write-New-Blog
SEO

Content Optimization: 6 Ways to Update Old Posts to Increase Blog Traffic

Us marketers constantly push new content. Since not everything sticks, we create, create and create until something does. From writing new ...

Remington Begg · Oct 31, 2018
FIG. 12 word-count-threshold-for-writers
Blogging

How Long Should a Blog Be? Length & Depth Recommendations to Rank

Writers with a background in journalism are used to meeting a set word count. In the world of print, word counts exist so your content can ...

Remington Begg · Oct 26, 2018
FIG. 13 get-blog-found-keep-readers-engaged
Blogging

How to Get Traffic to Your Blog that Actually Converts to Leads

As a blogger, you experience two big hurdles with every post you publish: getting blog traffic and landing new leads. Your job security, ...

Remington Begg · Oct 2, 2018
FIG. 14 Borat not
Blogging

How to Boost Your Sales with Business Blogging

Every business owner wants to bring in more sales and customers. Am I right? Sure, you could sit there and cold call people all day, get ...

Remington Begg · Aug 27, 2018
FIG. 15 name-address-phone-local-SEO
SEO

Improve your Local Rankings with 3 On-Site SEO Best Practices

Your website is one thing you have full control over, and it should be your starting ground for making improvements to boost your local ...

Remington Begg · Apr 16, 2018
FIG. 16 Content-writing-template
Blogging

A Foundation For How Your Content Should Be Built

Simon Sinek’s Golden Circle Once in a great while, a new idea affects marketing content so profoundly that it completely changes how ...

Remington Begg · Feb 15, 2018
FIG. 17 Business-Blogging-traps.jpeg
Blogging

5 Cringe-Worthy Business Blog Traps

Everyone understands that you’re probably not a writer. You’re a doctor or a dry cleaner, a hairstylist or a restaurant owner. You don’t ...

Remington Begg · Apr 11, 2017
FIG. 18 Marketing-Your-Business-Danielle-1.jpg
Inbound Marketing

Betty Has 2 Cows: 5 Smarter Ways To Market Your Business

If you’re like most businesses, as soon as you get a little extra cash for marketing, you want to spend that money on ads to build brand ...

Remington Begg · Apr 4, 2017
FIG. 19
Blogging

How Long Does A Blog Post Need To Be

Time, there never seems to be enough of it. That phrase rings especially true in the lightspeed paced world of digital marketing.

Remington Begg · Jan 23, 2017
FIG. 20
Blogging

10 Real Estate Blog Ideas that Attract New Leads

Generating consistent blogging content is the best way to attract leads and demonstrate your real estate expertise. Even after we convince ...

Remington Begg · Nov 2, 2016
FIG. 21 More-property-leads.jpg
Blogging

How to Drive Real Estate Leads with Content?

Real estate agents are never off the clock. Agents work late evenings and most weekends so they can always be available to answer a ...

Remington Begg · Sep 28, 2016
FIG. 22
Inbound Marketing

How to Optimize Your Images for SEO

If you’re already blogging as part of your content marketing efforts, you know how important it is to keep SEO in mind. But did you know ...

Remington Begg · Mar 2, 2016
FIG. 23
Content Marketing

How to Make Your Blog More Shareable

A great way to drive traffic to your website is to publish highly engaging and shareable content; it’s one of the cornerstones of inbound ...

Remington Begg · Feb 26, 2016
FIG. 24
SEO

How to Get More Blog Traffic

Implementing a blog onto your business’s website can do amazing things for your company. Don’t be surprised if creating and regularly ...

Remington Begg · Feb 16, 2016
FIG. 25
Blogging

5 Benefits of Guest Blogging

The term “guest blogging” refers to writing and publishing posts specifically to be content for someone else. At first, the idea of guest ...

Remington Begg · Jan 14, 2016
FIG. 26
Blogging

5 Key Strategies To Craft The Perfect Business Blog Post

With so many marketing tactics designed to drive business to your website you may be wondering, “Do I really need to blog?”. The answer is ...

Rachel Begg · Jan 9, 2016
FIG. 27
Content Marketing

How to Increase the Readability of Your Posts

There are a lot of metrics to look at when analyzing how successful your current posts are. Inbound marketers can easily look at everything ...

Remington Begg · Jan 2, 2016