Researching and creating different buyer personas for your business is a critical aspect of identifying your target customers and clients. Having a pretty good idea of their wants and challenges can help you create and customize content that meets them where they are in the buyer’s journey. Even B2B businesses can utilize buyer maps and personas to help establish S.M.A.R.T. goals and create value in their clients eyes by providing insight into their target consumer’s behavior. Check out three reasons you want to have at least one buyer persona established:
