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5 Phrases to Remove from Your Smarketing Team's Vocabulary
Incorporating your Sales and Marketing Team into one Smarketing Team is one of the best ways to form a cohesive effort to improve overall ...
3 Reasons Why Your Business Needs Buyer Personas
Researching and creating different buyer personas for your business is a critical aspect of identifying your target customers and clients. ...
9 Things You Need To Know About Landing Pages
Landing pages are a stepping stone between a message and an action. They are an essential element in any inbound marketing strategy, as the ...
7 Outdated Digital Marketing Strategies to Leave Behind in 2016
If your company has adopted a digital marketing strategy, congrats! By incorporating digital marketing strategies that adhere to the ...
Why Contextual Marketing is Essential To Your Business Goals
Not all of your customers are the same. They don’t have the same needs, they don’t approach your site with the same intent, nor do they ...
5 Steps to Ensure Your Buyer Personas Stay Fresh
Evan if you have a limited understanding of the inbound methodology, you probably know how important buyer personas are. They are the ...
Why Having Your Sales and Marketing Teams Collaborate Is A Great Thing
Are You Doing All It Takes To Hit Your Sales Goals?
A sound sales strategy is key to success and growth for your small business. While your strategies may change over time based on what ...
8 Tips for a Solid Sales and Marketing Alignment
Keeping an open line of communication between your Marketing and Sales people is easy when your company is just starting out. It might even ...
Recently-Announced Google Apps Updates
Recently at their San Francisco office, Google announced some very exciting changes to their Google Sheets, Docs, and Slides. The new ...
6 Signs You Have an Outdated View of Marketing
Marketing your small business correctly is crucial to your success in the local market, a concept most people agree with. However, that may ...
Tips on How to Sell Florida Real Estate Online
Selling real estate in Florida is a highly competitive field, and agents need every advantage they can get. Effective online marketing ...
3 Ways to Market Your Craft Brewery More Effectively
In case you haven't noticed, craft beer is here to stay. It's still growing rapidly in popularity and from Southwest Florida where HQ lives ...
5 Inexpensive Marketing Tips for Fort Myers Small Businesses
For large brands with big advertising budgets, several hundred dollars is just a drop in the monthly marketing budget. But for ...
4 Benefits of Blogging Your Business Can’t Do Without
Business blogging isn’t a passing fad; it’s a crucial and effective way to bring interested viewers to your website. More and more ...
6 Pieces of Bad Inbound Marketing Advice You Shouldn't Be Listening To
Whether you’re looking for weight loss tips or the best vacation spots, there’s a lot of bad advice out there. Unfortunately, inbound ...
Your Guide to Understanding the Lead Conversion Process
Your inbound marketing strategy is only as effective as the number of potential customer’s contact information you are acquiring. Without a ...
5 Thank You Page Best Practices You Can’t Afford to Ignore
Hooray! A visitor discovered your landing page via Google, found your content relevant and helpful, and decided to fill out the form to ...
A Guide to Proper Keyword Implementation
Context, quality, and keywords are all equally important in your inbound marketing efforts. Without the proper keywords, your content won’t ...
What Type of Dinosaur is Your Marketing Strategy?
From Jurassic World’s huge summer blockbuster release to Chinese farmers finding a 50-foot skeleton, dinosaurs are huge this summer! And ...
6 Marketing Lessons to Take from Game of Thrones*
Now that HBO’s hit television show Game of Thrones is off the air, we can look back with nostalgia and learn lessons from one of the ...
How Developing Buyer Personas Will Benefit Your Brand
Ready to dive right into inbound marketing? Great! But you can’t just start writing that remarkable content without knowing who you are ...
4 Magical Inbound Marketing Lessons from Harry Potter
Harry Potter has been a cultural phenomenon since 1997 when children were first introduced to Hogwarts and its magical world of witchcraft ...
How to Set Up an Influencer Marketing Strategy
With the growing reach and influence of bloggers and online journalists, it's a smart marketing move to try and get your business mentioned ...
4 Ways To Successfully Market to Millennials
It seems like everyone and their mom are talking about millennials. Who are these so-called millennials? If you don't know yet, you better ...
5 Metrics Every Marketer Should Monitor Weekly
Tracking and analyzing is essential to your life as a marketer. With that being said, how do you know which metrics to follow? The ...
4 Mistakes To Avoid When Creating Buyer Personas
Buyer personas are one of the most useful tools in inbound marketing. In fact, they should be used as the foundation for all of your ...