Articles about Marketing Strategy

6 Pieces of Bad Inbound Marketing Advice You Shouldn't Be Listening To

Whether you’re looking for weight loss tips or the best vacation spots, there’s a lot of bad advice out there. Unfortunately, inbound marketing is no different. With a steady stream of Google algorithm updates and ever-changing buyer behaviors, it can be tough to stay up-to-date on what you really need to be doing. But being a savvy marketer means taking the time to differentiate between tips to make your efforts more productive and advice that is just plain wrong. With so much information available across so many websites, where do you even start? To make it easy for you, here is six pieces of advice you can certainly ignore:

Your Guide to Understanding the Lead Conversion Process

Your inbound marketing strategy is only as effective as the number of potential customer’s contact...

5 Thank You Page Best Practices You Can’t Afford to Ignore

Hooray! A visitor discovered your landing page via Google, found your content relevant and helpful,...

A Guide to Proper Keyword Implementation

Context, quality, and keywords are all equally important in your inbound marketing efforts. Without...

What Type of Dinosaur is Your Marketing Strategy?

From Jurassic World’s huge summer blockbuster release to Chinese farmers finding a 50-foot...

6 Marketing Lessons to Take from Game of Thrones*

Now that HBO’s hit television show Game of Thrones is off the air, we can look back with nostalgia...

How Developing Buyer Personas Will Benefit Your Brand

Ready to dive right into inbound marketing? Great! But you can’t just start writing that remarkable...

4 Magical Inbound Marketing Lessons from Harry Potter

Harry Potter has been a cultural phenomenon since 1997 when children were first introduced to...

How to Set Up an Influencer Marketing Strategy

With the growing reach and influence of bloggers and online journalists, it's a smart marketing...

4 Ways To Successfully Market to Millennials

It seems like everyone and their mom are talking about millennials. Who are these so-called...

5 Metrics Every Marketer Should Monitor Weekly

Tracking and analyzing is essential to your life as a marketer. With that being said, how do you...

4 Mistakes To Avoid When Creating Buyer Personas

Buyer personas are one of the most useful tools in inbound marketing. In fact, they should be used...

Hotel Marketing Tips, The Inbound Way

The goal for any hotel marketing team is to put heads in beds. A hotel room with no one in it is a...

Marketing to Humans: Personalize, Don't Generalize

As any good marketer knows, you can't target everyone if you want a successful campaign. And as a...

4 Marketing Budget Black Holes & How to Avoid Them

Question...

4 Reasons Why You Don't Want to Get Rid of Cookies

Although they are sometimes maligned by privacy advocates as a point of vulnerability, from a...

6 Marketing Rockstars You Need To Pay Attention To

Marketing is a complex industry that's constantly evolving, and it can be incredibly hard to keep...

Don't Fall For These Dangerous Marketing Addictions

We live in an instant gratification society. We are addicted to "quick fix" solutions.

What Inbound Marketing Is and Isn't

Inbound marketing is a fairly new term. Its concept is not new, just revised and developed. There...

5 Buyer Persona Myths Debunked

As an inbound marketer, one of the most important tools you'll use is the buyer persona. What may...

Why Your Website Isn't For You - It's For Your Buyer Personas

I know it might be tough to hear, but it must be said: your website is not for you. I'm not trying...

How Well Do You Really Know Your Customers?

How well do you really know your customers? I'm sure you have assumptions about demographics,...

10 Free Marketing Tools To Boost Your Campaigns

Let's be honest, is there anything better than free stuff? Not much. As an inbound marketer, there...

Why Fictional Characters Should Be Your Business Valentine

No, I haven't lost my mind, fictional characters are vitally important to your business. They are...

Don’t Get Stuck in a Marketing Rut, Try Beta Testing Your Personas

Even when you spend the resources to develop a robust inbound marketing approach, you can still get...
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