Landing pages are a stepping stone between a message and an action. They are an essential element in any inbound marketing strategy, as the serve to move a visitor through the sales funnel and make them a Lead. It is the step they take between reading your valuable content and taking it further, whether it be downloading a free eBook or requesting a consultation. Because the information gained from a landing page is what is used to create and score a Lead, their importance can’t be stressed enough.
