I know it might be tough to hear, but it must be said: your website is not for you. I'm not trying to hurt your feelings, but this is a fact every business owner should know. When designing your website and writing content for it, you should have these "people" in mind while doing so: your buyer personas. The truth is, prospects are searching in earnest for your website in order to answer the burning questions they have and it's your job to answer them. It's not only your job, it's in your best interest. It's easy to get caught up in certain colors and pictures that you feel work best or are necessary for your site, but your views may not match those of your buyer personas. You may have to give up your wants and needs, and do what's best for your website visitors.
