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Articles about Marketing Strategy (3)
4 Reasons Why RFPs Need to Die (and 2 Reasons to Save Them)
โWeโve always done it this way. Itโs an industry standard.โ
Homepage Bounce Rate Case Study: Impulse Creative
Overview At Impulse Creative, we are Wayfinders. Wayfinding is all the ways in which people orient...
What Should You Track as a Demand Gen Ninja?
Tasked with generating demand? Need to send qualified leads to your sales team? If youโre working...
8 Reasons Your Business Needs to Have a Digital Presence
Back in the dark ages, if your business wasnโt listed in something called a phone book, no one...
Has Digital Killed Printed Marketing and Sales Collateral?
When was the last time you used a printed flier to make a buying decision? Weโve traded phone books...
Do You Have Thinkers or Doers on Your Marketing Team?
Is your team full of thinkers or doers? What do you need to fill in your gaps? Itโs important to...
Why the First Thing a New Marketing Manager Does is Critical
Maybe itโs growth. Maybe itโs change. Maybe itโs a new chapter in some way. Whatever the reason for...
5 Keys to Owning and Honing Your Brand Identity
A brand can be a fragile thing. Make the wrong move with your customers, and your reputation - your...
10 Marketing Services to Build Your Business
From small businesses to solo entrepreneurs to major brands, growth is always a goal. It may be the...
9 1/2 Tips for Marketing Your Small Business
Small businesses around the country face a constant barrage of information, new tactics, the latest...
7 Marketing Terms You Better Know as a Modern Marketer
The evolution of marketing has grown beyond "The 4 Ps" and ad buys on local TV and radio stations....
What Game of Thrones Has Taught Us About Marketing and Branding
Confessions of a Marketing Geek Whoโs Never Watched a Frame of Game of Thrones I admit it. Iโve...
Time is Running Out: Florida Real Estate Rule Changes Effective July 1
Itโs the one constant in life: Change. The Florida Real Estate Commission has a new set of rules....
Inbound Marketing Strategy Session or Snake Oil Sales Pitch?
How to Sift Through the BS of Buzzwords and Marketing Jargon Despite our best intentions, the...
Do You Really Need a New Website?
When a prospect says, โI need a new website,โ I often encourage them to take a step back and get to...
How to Justify a Marketing Audit to the C-Suite
When you're ready for a marketing audit, but you're not sure if the CEO, CMO or even the CFO will...
Cup of Soup or Bowl? Marketing Tips, Commercials, Branding & More
See what I did there?
Why a Discovery-First Approach to Marketing Wins, Every Time
Okay, you finally admit it. Your team has their hands full, and you need some help promoting your...
8 Signs itโs Time to Outsource Your Marketing
Fully developed, internal marketing departments can really support your brand. The problem is,...
Creative Black Friday & Cyber Monday Marketing Ideas to Build Holiday Hype
Black Friday and Cyber Monday are crazy busy shopping holidays. In fact, 74% of Americans are...
5 Amazing Thanksgiving Marketing Campaigns to Inspire You
Itโs stretchy pants season, yโall. Thanksgiving is just a few days away, which gives your business...
Redefining Your Marketing Metrics: "Success" isnโt All ROI
As a marketer, we often have a few different ideas of what โsuccessโ at work means. Caught in this...
Digital Marketing Versus Social Media: What's the Difference?
Digital takes the cake in the modern marketing world and social media is an important slice. But,...
How to Properly Collaborate with Fashion Influencers
Influencer marketing is an extremely effective way for fashion brands to gain exposure, increase...
7 Restaurant Marketing Tips
Everyday, around noon, the average person is searching for a midday snack, and at around five p.m.,...
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