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Articles about Marketing Strategy (3)

7 Marketing Terms You Better Know as a Modern Marketer

The evolution of marketing has grown beyond "The 4 Ps" and ad buys on local TV and radio stations. If you're a modern marketer, you're inundated with terms from SEO to ROI... from A/B testing to closed loop marketing... and more.

What Game of Thrones Has Taught Us About Marketing and Branding

Confessions of a Marketing Geek Who’s Never Watched a Frame of Game of Thrones I admit it. I’ve...

Time is Running Out: Florida Real Estate Rule Changes Effective July 1

It’s the one constant in life: Change. The Florida Real Estate Commission has a new set of rules....

Inbound Marketing Strategy Session or Snake Oil Sales Pitch?

How to Sift Through the BS of Buzzwords and Marketing Jargon Despite our best intentions, the...

Do You Really Need a New Website?

When a prospect says, “I need a new website,” I often encourage them to take a step back and get to...

How to Justify a Marketing Audit to the C-Suite

When you're ready for a marketing audit, but you're not sure if the CEO, CMO or even the CFO will...

Cup of Soup or Bowl? Marketing Tips, Commercials, Branding & More

See what I did there?

Why a Discovery-First Approach to Marketing Wins, Every Time

Okay, you finally admit it. Your team has their hands full, and you need some help promoting your...

8 Signs it’s Time to Outsource Your Marketing

Fully developed, internal marketing departments can really support your brand. The problem is,...

Creative Black Friday & Cyber Monday Marketing Ideas to Build Holiday Hype

Black Friday and Cyber Monday are crazy busy shopping holidays. In fact, 74% of Americans are...

5 Amazing Thanksgiving Marketing Campaigns to Inspire You

It’s stretchy pants season, y’all. Thanksgiving is just a few days away, which gives your business...

Redefining Your Marketing Metrics: "Success" isn’t All ROI

As a marketer, we often have a few different ideas of what “success” at work means. Caught in this...

Digital Marketing Versus Social Media: What's the Difference?

Digital takes the cake in the modern marketing world and social media is an important slice. But,...

How to Properly Collaborate with Fashion Influencers

Influencer marketing is an extremely effective way for fashion brands to gain exposure, increase...

7 Restaurant Marketing Tips

Everyday, around noon, the average person is searching for a midday snack, and at around five p.m.,...

The Color of the Year and 4 Other Design Trends for 2018

Last week, Pantone, the folks who set color standards for the earth, announced 2018’s color of the...

How to Increase Sales Out of Season: Restaurant Marketing

Are you trying to increase sales during your slowest season? Do you always have one night out of...

12 Fun Ways to Get Your Staff to Upsell!

Author's Note: This blog was last updated in 2017. Want more up-to-date Sales Ops tips? Read the...

Uber Eats Has Arrived in Fort Myers, North Ft Myers & Cape Coral

10 Freshly Prepared Social Media Posts For Your Restaurant Marketing

Social media is a free tool that restaurants have adopted in order to up their marketing game....

Everything You Need to Know About Influencer Marketing

For decades, companies have used famous faces to market their products. From print ads to TV...

What’s on your Restaurant's Website?

What makes a successful restaurant? Is it expert customer service, great food and an ideal location...

5 Tips to Tweak Your Inbound Marketing Strategy + Increase Conversions

This week Ryan and I had the privilege of visiting HubSpot headquarters. We have so many exciting...

Betty Has 2 Cows: 5 Smarter Ways To Market Your Business

If you’re like most businesses, as soon as you get a little extra cash for marketing, you want to...

How To Select The Best Keywords For Every Stage Of The Buyer’s Journey

In today's digital savvy world, effective keyword research is an increasingly important skill for...
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