Articles about Marketing Strategy (3)

4 Reasons Why RFPs Need to Die (and 2 Reasons to Save Them)

“We’ve always done it this way. It’s an industry standard.”

Homepage Bounce Rate Case Study: Impulse Creative

Overview At Impulse Creative, we are Wayfinders. Wayfinding is all the ways in which people orient...

What Should You Track as a Demand Gen Ninja?

Tasked with generating demand? Need to send qualified leads to your sales team? If you’re working...

8 Reasons Your Business Needs to Have a Digital Presence

Back in the dark ages, if your business wasn’t listed in something called a phone book, no one...

Has Digital Killed Printed Marketing and Sales Collateral?

When was the last time you used a printed flier to make a buying decision? We’ve traded phone books...

Do You  Have Thinkers or Doers on Your Marketing Team?

Is your team full of thinkers or doers? What do you need to fill in your gaps? It’s important to...

Why the First Thing a New Marketing Manager Does is Critical

Maybe it’s growth. Maybe it’s change. Maybe it’s a new chapter in some way. Whatever the reason for...

5 Keys to Owning and Honing Your Brand Identity

A brand can be a fragile thing. Make the wrong move with your customers, and your reputation - your...

10 Marketing Services to Build Your Business

From small businesses to solo entrepreneurs to major brands, growth is always a goal. It may be the...

9 1/2 Tips for Marketing Your Small Business

Small businesses around the country face a constant barrage of information, new tactics, the latest...

7 Marketing Terms You Better Know as a Modern Marketer

The evolution of marketing has grown beyond "The 4 Ps" and ad buys on local TV and radio stations....

What Game of Thrones Has Taught Us About Marketing and Branding

Confessions of a Marketing Geek Who’s Never Watched a Frame of Game of Thrones I admit it. I’ve...

Time is Running Out: Florida Real Estate Rule Changes Effective July 1

It’s the one constant in life: Change. The Florida Real Estate Commission has a new set of rules....

Inbound Marketing Strategy Session or Snake Oil Sales Pitch?

How to Sift Through the BS of Buzzwords and Marketing Jargon Despite our best intentions, the...

Do You Really Need a New Website?

When a prospect says, “I need a new website,” I often encourage them to take a step back and get to...

How to Justify a Marketing Audit to the C-Suite

When you're ready for a marketing audit, but you're not sure if the CEO, CMO or even the CFO will...

Cup of Soup or Bowl? Marketing Tips, Commercials, Branding & More

See what I did there?

Why a Discovery-First Approach to Marketing Wins, Every Time

Okay, you finally admit it. Your team has their hands full, and you need some help promoting your...

8 Signs it’s Time to Outsource Your Marketing

Fully developed, internal marketing departments can really support your brand. The problem is,...

Creative Black Friday & Cyber Monday Marketing Ideas to Build Holiday Hype

Black Friday and Cyber Monday are crazy busy shopping holidays. In fact, 74% of Americans are...

5 Amazing Thanksgiving Marketing Campaigns to Inspire You

It’s stretchy pants season, y’all. Thanksgiving is just a few days away, which gives your business...

Redefining Your Marketing Metrics: "Success" isn’t All ROI

As a marketer, we often have a few different ideas of what “success” at work means. Caught in this...

Digital Marketing Versus Social Media: What's the Difference?

Digital takes the cake in the modern marketing world and social media is an important slice. But,...

How to Properly Collaborate with Fashion Influencers

Influencer marketing is an extremely effective way for fashion brands to gain exposure, increase...

7 Restaurant Marketing Tips

Everyday, around noon, the average person is searching for a midday snack, and at around five p.m.,...
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