Articles about Marketing Strategy (2)

Data Cleaning Steps for Small Businesses

From family farms to local merchants, from mechanics to plumbers, over the years and across the country, small businesses fuel the American economy. Your small business is a difference maker. While small businesses make a huge impact when put together, individually they’re often operating on small budgets. Which means small business owners need to be aware of every penny. If you look at the worldwide cost of bad data, it’s overwhelming. $3.1 trillion. If you operate a small business, you might just brush that huge number off. But the reality is, when studies put the cost of bad data at $100 per data record, it can add up quickly. Even if you only have 100 contacts—because 20% of your database is likely bad. What is a small business to do? In this article we’ll give five data cleaning steps for your small business.

Why a Free Consultation isn't Enough to Make a 12-Month Marketing Plan

“We’re going to go with this local company because they’re giving us a free consultation. It’ll...

Social, Search and Stats - The 3 S's to 2020 Business Growth

Want to grow your business in 2020?

What is a Marketing Audit?

You can’t know where you’re going if you don’t look around and assess your current situation.

Before you Rebrand in 2020, Ask Yourself These 3 Questions

In the last 3 weeks, I have heard from prospects saying “we need to rebrand” more times than I can...

Does Your 2020 Marketing Strategy Include Conversational Marketing?

So many shiny objects. So little time. As soon as you focus on a successful marketing tool, along...

The 4-Step Marketing Budget Process That Will Let You Win in 2020

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If...

3 Genius Ways to Track Your Marketing Success: HubSpot Link Tracking

You can’t improve what you don’t measure.

5 HubSpot Updates and 5 Definitions You Need for November

When it comes to HubSpot, there’s a LOT to keep up on every week. We’re users ourselves, and...

5 Reasons Your 2020 Marketing Plan Needs More than Social Media

Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy...

Best Conversational Marketing Tactics for the Digital Security Field

Your digital security company is ready for growth. You’re working on content. You’re on social...

Bring Your Marketing into Focus in 2020: Get Ahead of Your Competitors

While everyone else scrambles in the fourth quarter to meet their 2019 goals, what are you doing to...

10 Local SEO Tactics for Home Services Brands

Listen up real estate agents, house cleaners, home renovation businesses and anyone else in the...

12 Things You Can Do to Your Website Today to Push into 2020

Welcome to the end. As the fourth quarter opens, you should already be looking at Q1 and beyond for...

4 Reasons Why RFPs Need to Die (and 2 Reasons to Save Them)

“We’ve always done it this way. It’s an industry standard.”

Homepage Bounce Rate Case Study: Impulse Creative

Overview At Impulse Creative, we are Wayfinders. Wayfinding is all the ways in which people orient...

What Should You Track as a Demand Gen Ninja?

Tasked with generating demand? Need to send qualified leads to your sales team? If you’re working...

8 Reasons Your Business Needs to Have a Digital Presence

Back in the dark ages, if your business wasn’t listed in something called a phone book, no one...

Has Digital Killed Printed Marketing and Sales Collateral?

When was the last time you used a printed flier to make a buying decision? We’ve traded phone books...

Do You  Have Thinkers or Doers on Your Marketing Team?

Is your team full of thinkers or doers? What do you need to fill in your gaps? It’s important to...

Why the First Thing a New Marketing Manager Does is Critical

Maybe it’s growth. Maybe it’s change. Maybe it’s a new chapter in some way. Whatever the reason for...

5 Keys to Owning and Honing Your Brand Identity

A brand can be a fragile thing. Make the wrong move with your customers, and your reputation - your...

10 Marketing Services to Build Your Business

From small businesses to solo entrepreneurs to major brands, growth is always a goal. It may be the...

9 1/2 Tips for Marketing Your Small Business

Small businesses around the country face a constant barrage of information, new tactics, the latest...

7 Marketing Terms You Better Know as a Modern Marketer

The evolution of marketing has grown beyond "The 4 Ps" and ad buys on local TV and radio stations....
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