Remington BeggMarketing is my passion and helping businesses grow to their full potential is what we do every day. Even when I'm not working, I'm thriving to enrich myself with the teachings of the leading experts in the industry. All of our team members are continually looking for ways to improve and tools to share with our clients and prospects. Here are three of our favorite books that we find ourselves referring to, gifting to our clients, or lending to other like-minded individuals.
Inbound Marketing by Brian Halligan/Dharmesh Shah
This book is an excellent primer for those looking to get started with inbound marketing (i.e.: social media, blogging) and learning how to get found online by your customers. As a premise, the book explains how consumers have changed the way they buy.
It then highlights why and how an "inbound marketing" process should be implemented in order to streamline leads, sales, and customers. Stop pushing your message out and start pulling your customers in! Buy it by Clicking Here!
Sales Shift by Frank Belzer
This book is perfect for a marketer/sales person who has begun to embrace the inbound marketing methodology. It also reinforces the need for a consultative sales process. It's no mystery that the way we buy has changed. It only makes sense that the way we sell changes too. Over the past decade there has been a monumental shift taking place in the way people buy. There have been numerous books written about this change from a business and marketing perspective, and finally we have one that addresses sales. Buy it by Clicking Here!
The New Rules of Marketing & PR by David Meerman Scott
In this iconic book, David goes over how much marketing and PR have changed and sheds light on all of the different tools you now need to have in your marketing and PR tool box. He goes into detail on the "how-tos" on each of the areas, and provides helpful insights into why they're important. While it's a rather long book, it provides a wealth of information. Buy it by Clicking Here!
UPDATE: David reached out to me to share that his new version is coming out!!
@RemingtonBegg Thanks! Now the new 4th edition is about to launch! http://t.co/AtjeRIaMVx @dharmesh @bhalligan @fbelzer
— David Meerman Scott (@dmscott) June 26, 2013
Have another marketing book that you loved? Please share in the comments so I can add it to my reading list!
