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Jenn Villa

Pillar Pages & Topic Clusters: 2 Content Marketing Strategy Must-Haves

The pressure to rank on page one is on and SEOs across the world are constantly looking for new ways to crawl up the search engine results pages (SERPs).

Why Your Business Needs a Dynamite YouTube Marketing Strategy Now

We’re not sure we need to convince you that people love watching videos.

Mastering YouTube’s Algorithm: How the Search Engine Affects Ranking

At the foundation of all things ranking lies a very basic concept: no matter how much you push or...

How to Make YouTube Content That’s Worth Watching & Sharing

Let’s begin by driving this point home— hard.

4 Ways Female Marketers Can Rise Above the Competition

No matter the company, women in the workforce face a fair share of gender stereotypes. This is...

4 Ways Competitor Research Can Actually Help You Rank

We tend to see our competitors as the enemy. It’s true that sometimes there’s tension, but rival...

Business Psychology Insights: 6 Assumptions That Can Hurt Marketers

Marketing is really its own form of psychology. Marketers have to get inside the heads of their...

3 Ways Bad Customer Reviews can Crush Your Local SEO and Sales

There it is again. Another notification from Yelp that someone’s left you a review.

8 Reasons Your Business Doesn’t Appear on the First Page of Google

You’ve owned your own business for a short while now, and in your world, things have been going...

6 SEO Tools to Optimize Like a Boss

Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the...

How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”

Almost every search for a business on Google serves up an information box on the right side of the...

Improve your Local Rankings with 3 On-Site SEO Best Practices

Your website is one thing you have full control over, and it should be your starting ground for...
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