Jenn Villa

Mastering YouTube’s Algorithm: How the Search Engine Determines Ranking

At the foundation of all things ranking lies a very basic concept: no matter how much you push or promote shitty content, nobody is going to watch it. And if nobody interacts with your video, it is not going to rank.

How to Make Bomb-ass YouTube Content That’s Worth Watching, Rewatching & Sharing

Let’s begin by driving this point home— hard.

4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition

No matter the company, women in the workforce face a fair share of gender stereotypes. This is...

4 Ways Competitor Research Can Actually Help You Rank

We tend to see our competitors as the enemy. It’s true that sometimes there’s tension, but rival...

Business Psychology Insights: 6 Assumptions that can Undermine any Marketer

Marketing is really its own form of psychology. Marketers have to get inside the heads of their...

3 Ways Bad Customer Reviews can Crush Your Local SEO and Sales

There it is again. Another notification from Yelp that someone’s left you a review.

8 Reasons Your Business Doesn’t Appear on the First Page of Google Search

You’ve owned your own business for a short while now, and in your world, things have been going...

6 SEO Tools to Optimize Like a Boss

Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the...

How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”

Almost every search for a business on Google serves up an information box on the right side of the...

Take Control of Your Local Rankings with 3 On-Site SEO Best Practices

Local search results got you low-key raging? As a marketer, you get SEO. That’s the thing! That’s...
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