When someone asks, “What does your company do?” how do you answer? Do you have a concise explanation — neatly describing your business model — or do you launch into… well, a bit of a jargon-laced spiel? After all, for large complex businesses with many products/services and many personas, it can seem impossible to share all the important details about your brand in just a few words. Too many words and people start tuning out.
