Jenn Villa

An SEO’s Deep Dive Into Google Ads Keyword Planner Tool

No matter what you search, your business isn’t anywhere on page one of Google’s results pages. Why don’t you have a featured link?

Why a Discovery-First Approach to Marketing Wins, Every Time

Okay, you finally admit it. Your team has their hands full, and you need some help promoting your...

Google Webmaster’s Blog Disabled its Comments Feature. Should You?

The world’s largest search engine took to its Webmaster Central blog at the start of 2019 to make...

SEO Mistakes that Will Put You on Google’s Naughty List

Have you been a good SEO all year long? If you’ve been following Google’s Webmaster Guidelines and...

Best Practices for Reposting Blogs (AKA Content Syndication)

So you typed, typed, typed away and wrote a kickass blog. This isn’t just any ol’ blog post. You...

8 Signs it’s Time to Outsource Your Marketing

Fully developed, internal marketing departments can really support your brand. The problem is,...

What to Expect During your First Year of Working with a Digital Marketing Agency

Trusting another company to manage your business’ marketing is a lot like babysitting: it’s hard to...

Creative Black Friday & Cyber Monday Marketing Ideas to Build Holiday Hype

Black Friday and Cyber Monday are crazy busy shopping holidays. In fact, 74% of Americans are...

8 Ways to Repurpose Content to Extend its Lifespan

Companies invest so much time creating new, super fantastical content. In fact, many companies are...

Jaw-Dropping Stats to Convince Your Boss to Invest in an Inbound Marketing Strategy— Right Now!

Outbound marketing practices, like newspaper advertising, billboards and direct mailers are dead....

How to Optimize Your Images for Web: Best Practices for Improved Page Speed and other SEO Wizardry

For most websites, images make up more than half of your pages’ weight, according to httparchive’s...

Content Optimization: 6 Ways to Update Old Posts to Increase your Blog Traffic

Us marketers constantly push new content. Since not everything sticks, we create, create and create...

How Long Should a Blog Post Be? Content Length & Depth Recommendations to Rank Smarter

Writers with a background in journalism are used to meeting a set word count. In the world of...

How to Rank as a Google Featured Snippet (AKA Position “Zero”)

Google is always changing the way it serves up information on its search engine results pages...

How to Get Traffic to Your Blog that Actually Converts to Leads

As a blogger, you experience two big hurdles with every post you publish: getting blog traffic and...

What Google’s “Mobile-First Indexing” Update Means for Your SEO Strategy

2018 has marked some serious changes in the search game— and website owners everywhere are seeing...

Redefining Your Marketing Metrics: "Success" isn’t All ROI

As a marketer, we often have a few different ideas of what “success” at work means. Caught in this...

What's Your "WHY?" Discovering Your Company Values & Inspiring Brand Loyalty

Think about the last advertisement that really left an impact on you. We’re not talking about that...

How to Use Email to Get Backlinks Without Being Spammy

Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as...

Why You Aren't Hitting Your Goals: How to Write SMART Goals That Succeed

As a marketer or savvy business person, you understand that in order for things to get done, you...

12 Link Building Strategies for a Year’s Worth of Tactical Testing

Link building has a bad rep. It’s often associated with annoying emails begging you to do a link...

Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search

You probably already created a Google My Business listing and are waiting for your Knowledge Graph...

How to Find the Right Google Keywords for Your Business

Knowing what searchers type to find your product or service might seem obvious, until you Google...

Why Your Lead Generation Strategy Needs Gated Content Offers

The lead generation struggle is real. Purchasing leads can be a total crap-shoot, while paid...

Pillar Pages & Topic Clusters: Two Content Marketing Strategy “Must-Haves”

The pressure to rank on page one is on and SEOs across the world are constantly looking for new...
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