Lead is defined as someone who has “shown interest in you and has filled out a form with more than just an email address, often for some sort of content-based offer on your website.“ These are the people who are the most likely to convert and become paying customers, not just browse your website. Attracting and cultivating Leads is a big part of a proper inbound marketing strategy that results in a positive ROI. And since a new fiscal year is starting, we’re guessing you’d like to start bringing in some new Leads….now. Here’s a few tips to get your Leads flooding in for the new year:
