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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 10-marketing-services-to-build-your-business-HERO
Marketing Strategy

10 Marketing Services to Build Your Business

From small businesses to solo entrepreneurs to major brands, growth is always a goal. It may be the top goal. Of course marketing is part ...

Remington Begg · Jun 12, 2019
FIG. 02 the-best-keyword-seo-ranking-trackers-7
SEO

The 4 Best Keyword & Ranking Trackers for Checking Your SERP Position

Some folks say keywords are dead, but boy are they wrong. Keywords are still as relevant as ever, playing a huge role in determining your ...

Remington Begg · Jun 7, 2019
FIG. 03 tips-for-marketing-your-small-business
Marketing Strategy

9 1/2 Tips for Marketing Your Small Business

Small businesses around the country face a constant barrage of information, new tactics, the latest strategies, and a whole slew of garbage ...

Remington Begg · Jun 5, 2019
FIG. 04 7-benefits-to-hosting-your-website-on-the-hubspot-standalone-cms-hero-1
HubSpot

7 Benefits to Hosting Your Website on the HubSpot Standalone CMS

You might be thinking to yourself, not another HubSpot CMS benefits post! Yep, we need to have this HubSpot CMS conversation one more time. ...

Remington Begg · Jun 3, 2019
FIG. 05 how-to-create-emails-that-convert-hero-1
Email Marketing

How to Create Emails that Convert

How do I create emails that convert? It's a common marketing and sales question. Once you realize email marketing is still the most ...

Remington Begg · May 31, 2019
FIG. 06 posting-blogs-helps-your-seo-rankings-happy-guy
SEO

Can Blogging Improve Your SEO? 5 Reasons Posting Blogs Helps Rankings

Blogging? Why bother? For some businesses, writing blogs may seem like a waste of time, however, when done properly, regularly posting can ...

Remington Begg · May 30, 2019
FIG. 07 7-marketing-terms-you-better-know-as-a-modern-marketer
Marketing Strategy

7 Marketing Terms You Better Know as a Modern Marketer

The evolution of marketing has grown beyond "The 4 Ps" and ad buys on local TV and radio stations. If you're a modern marketer, you're ...

Remington Begg · May 28, 2019
FIG. 08 what-is-hubspot
HubSpot

What is HubSpot?

When we wear a HubSpot shirt or hat, or carry a piece of HubSpot swag, people ask about it. They love the sprocket. In fact a real ...

Remington Begg · May 24, 2019
FIG. 09 5-marketing-metrics-conversion-report-hero
Increase Conversion Rates

5 Marketing Metrics a Conversion Report Can Uncover

What gets measured, gets improved. As marketers, we know this. Business owners and executives know it. This isn’t new information. The ...

Remington Begg · May 22, 2019
FIG. 10 Game-of-Thrones
Marketing Strategy

What Game of Thrones Has Taught Us About Marketing and Branding

Confessions of a Marketing Geek Who’s Never Watched a Frame of Game of Thrones I admit it. I’ve never seen an episode of Game of Thrones. ...

Remington Begg · May 17, 2019
FIG. 11 florida-real-estate-rule-changes
Marketing Strategy

Time is Running Out: Florida Real Estate Rule Changes Effective July 1

It’s the one constant in life: Change. The Florida Real Estate Commission has a new set of rules. While they’ve been coming for a while, ...

Remington Begg · May 15, 2019
FIG. 12 inbound-marketing-strategy-session-or-snake-oil-sales-pitch
Inbound Marketing

Inbound Marketing Strategy Session or Snake Oil Sales Pitch?

How to Sift Through the BS of Buzzwords and Marketing Jargon Despite our best intentions, the current marketing landscape has become ...

Remington Begg · May 14, 2019
FIG. 13 4-advanced-sales-marketing-video-strategies-your-company-needs-to-implement-today
Video Marketing

4 Advanced Sales and Marketing Video Strategies Your Company Needs to Implement Today

In this article, we are going to talk about four advanced video sales & marketing strategies your company needs to implement today. Why ...

Remington Begg · May 10, 2019
FIG. 14 website-redesign-work
Website Design

Do You Really Need a New Website?

When a prospect says, “I need a new website,” I often encourage them to take a step back and get to the “why.” A website redesign doesn’t ...

Remington Begg · May 8, 2019
FIG. 15 How Facebook's New Focus on Groups Could Change Your Marketing - Mark Zuckerburg f8 2019
Social Media

How Facebook's New Focus on Groups Could Change Your Marketing

By now you’ve seen the Facebook refresh. The place where we spend most of time connecting with friends and family, sharing memes or arguing ...

Remington Begg · May 6, 2019
FIG. 16 How-to-Justify-a-Marketing-Audit-to-the-C-Suite
Marketing Strategy

How to Justify a Marketing Audit to the C-Suite

When you're ready for a marketing audit, but you're not sure if the CEO, CMO or even the CFO will approve the budget, you need the tools to ...

Remington Begg · May 3, 2019
FIG. 17 5-HubSpot-Reports-Every-Marketer-Needs
Report on Your Team's Performance

5 HubSpot Reports Every Marketer Needs on Their Dashboard

The HubSpot Reporting Tool can turn any marketing specialist into a revenue wizard. Obviously you know that what gets measured, gets ...

Remington Begg · May 1, 2019
FIG. 18 How-Impulse-Creative-Does-Blogging-Differently
Blogging

How Impulse Creative Does Blogging Differently

You’re finally doing it: taking the plunge and looking for a blogger! *cue the kazoos and confetti* Maybe you’ve heard of our team at ...

Remington Begg · Apr 25, 2019
FIG. 19 conversational-marketing-versus-email
Conversational Marketing

Has Conversational Marketing Killed Email?

Sure we all dream of a day where we reach #inboxzero. We say we're tired of email. We move to communication channels and tools like Slack, ...

Remington Begg · Apr 22, 2019
FIG. 20 Drift-vs-HubSpot-Conversations-2019-Ultimate-Conversational-Throwdown
HubSpot

Drift vs HubSpot Conversations (2019): Ultimate Conversational Throwdown

As a partner of both HubSpot and Drift, we're often asked about the difference between these great tools when it comes to conversational ...

Remington Begg · Apr 8, 2019
FIG. 21 Adobe-Business-Catalyst-migration-2
Website Design

Adobe Business Catalyst is Dead. Now What?

ICYMI- Adobe Catalyst has put out their end of life announcement.

Remington Begg · Mar 14, 2019
FIG. 22
Website Design

10 Reasons to Stop Procrastinating & Get a Responsive Website

For those who still haven’t adopted a responsive website, there’s no better time than the present.

Remington Begg · Mar 13, 2019
FIG. 23 repsonsive-design-impulse-creative-example-mobile-desktop-tablet
Website Design

Responsive Web Design Questions About Mobile SEO

Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*

Remington Begg · Feb 1, 2019
FIG. 24 Super-bowl-foods-2
Marketing Strategy

Cup of Soup or Bowl? Marketing Tips, Commercials, Branding & More

See what I did there?

Remington Begg · Jan 25, 2019
FIG. 25 seo-deepdive-google-ads-keyword-planner-tool
SEO

A Marketer's Deep Dive Into Google Ads Keyword Planner Tool

No matter what you search, your business isn’t anywhere on page one of Google’s results pages. Why don’t you have a featured link?

Remington Begg · Jan 24, 2019
FIG. 26 marketing-audit-test-drive-agency
Marketing Strategy

Why a Discovery-First Approach to Marketing Wins, Every Time

Okay, you finally admit it. Your team has their hands full, and you need some help promoting your brand. Now’s the hard part: choosing the ...

Remington Begg · Jan 23, 2019