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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 google-webmasters-blog-no-comments-bye-felecia
SEO

Google Webmaster’s Blog Disabled its Comments Feature. Should You?

The world’s largest search engine took to its Webmaster Central blog at the start of 2019 to make what seemed like a casual announcement.

Remington Begg · Jan 18, 2019
FIG. 02
SEO

"SEO SEO SEO" Holiday Song Impulse Creative Style

Inbound Marketer, Courtney, rewrote the words to "Let it Snow," putting a marketing twist on the holiday song. Sing along, don't judge our ...

Remington Begg · Dec 21, 2018
FIG. 03
SEO

SEO Mistakes that Will Put You on Google’s Naughty List

Have you been a good SEO all year long? If you’ve been following Google’s Webmaster Guidelines and creating super helpful, unique content, ...

Remington Begg · Dec 17, 2018
FIG. 04 Excited

12 Apps of Inbound: Tech Stack - Christmas 2018 Edition

Lots of people are sharing their listicles this holiday season. We’re taking this holiday themed list a step further. Companies moving into ...

Remington Begg · Dec 13, 2018
FIG. 05
Inbound Marketing

8 Signs it’s Time to Outsource Your Marketing

Fully developed, internal marketing departments can really support your brand. The problem is, unless you’re a huge company that can afford ...

Remington Begg · Dec 3, 2018
FIG. 06 Bost-team
Inbound Marketing

What to Expect During your 1st Year at a Digital Marketing Agency

Trusting another company to manage your business’ marketing is a lot like babysitting: it’s hard to hand over your baby to just anyone. You ...

Remington Begg · Nov 29, 2018
FIG. 07 instagram-givaway-ideas
Marketing Strategy

Creative Black Friday & Cyber Monday Marketing Ideas to Build Holiday Hype

Black Friday and Cyber Monday are crazy busy shopping holidays. In fact, 74% of Americans are planning to spend money on either, according ...

Remington Begg · Nov 21, 2018
FIG. 08 Old Navy's Overnight Millionaire Campaign
Marketing Strategy

5 Amazing Thanksgiving Marketing Campaigns to Inspire You

It’s stretchy pants season, y’all. Thanksgiving is just a few days away, which gives your business the perfect opportunity to get festive ...

Remington Begg · Nov 20, 2018
FIG. 09 repurposing-content-meme
SEO

8 Ways to Repurpose Content to Extend its Lifespan

Companies invest so much time creating new, super fantastical content. In fact, many companies are so devoted to pumping out consumables, ...

Remington Begg · Nov 16, 2018
FIG. 10 Pug-Like-Us
Inbound Marketing

How to Get More Leads for Your Chiropractic Business

Chiropractors face the unique challenge of marketing services to prospective patients that may not understand or trust their industry.

Remington Begg · Nov 14, 2018
FIG. 11 youre-a-wizard-harry
SEO

How to Optimize Web Images: Improved Page Speed & SEO Best Practices

For most websites, images make up more than half of your pages’ weight, according to httparchive’s State of the Web report. Half of your ...

Remington Begg · Nov 7, 2018
FIG. 12 Why-Update-Old- Post-vs-Write-New-Blog
SEO

Content Optimization: 6 Ways to Update Old Posts to Increase Blog Traffic

Us marketers constantly push new content. Since not everything sticks, we create, create and create until something does. From writing new ...

Remington Begg · Oct 31, 2018
FIG. 13 word-count-threshold-for-writers
Blogging

How Long Should a Blog Be? Length & Depth Recommendations to Rank

Writers with a background in journalism are used to meeting a set word count. In the world of print, word counts exist so your content can ...

Remington Begg · Oct 26, 2018
FIG. 14
Inbound Marketing

15 Inbound Marketing Halloween Costumes to Delight Your Coworkers

It’s officially spooky season, y’all! And if you’re as competitive as I am when it comes to Halloween costume contests, you’ll wanna keep ...

Remington Begg · Oct 23, 2018
FIG. 15 color-paper-business-card-design
Branding

How to Get a Business Card Design People Won’t Throw Away

Most business cards are boring as hell. A small slip of paper with some numbers and text on it, that we’re supposed to hold on to and ...

Remington Begg · Oct 15, 2018
FIG. 16 what-is-a-featured-snippet
SEO

How to Rank as a Google Featured Snippet (AKA Position “Zero”)

Google is always changing the way it serves up information on its search engine results pages (SERPs), and frankly, it’s hard to keep up ...

Remington Begg · Oct 12, 2018
FIG. 17 EMAIL-DESIGN-ATK-1
Email Marketing

4 Email Designs To Inspire You To Design Better Emails

I delete much of the email I get. I don’t even open most of it. I really don’t even remember why, or when for that matter, I signed up for ...

Remington Begg · Oct 9, 2018
FIG. 18
Advertising

How to Set Up Great Facebook Ads Correctly & Blaze The Way To Profits

As the world's largest social media platform, with the most active users, it’s crucial to leverage the marketing potential of Facebook ...

Remington Begg · Oct 8, 2018
FIG. 19 Conversational-Marketing-bots-2
Conversational Marketing

8 Examples of How to Use Conversational Marketing for Sales

Conversational Marketing is the foundation of the next sales evolution, and it can supercharge your sales operations like marketing that’s ...

Remington Begg · Oct 5, 2018
FIG. 20 get-blog-found-keep-readers-engaged
Blogging

How to Get Traffic to Your Blog that Actually Converts to Leads

As a blogger, you experience two big hurdles with every post you publish: getting blog traffic and landing new leads. Your job security, ...

Remington Begg · Oct 2, 2018
FIG. 21 New snapchat amazon feature
Social Media

The Commerce World is Evolving: Snapchat’s New Partnership with Amazon

There I stood in the produce aisle at Publix when I saw a young woman walk by wearing the trendiest dress that I NEEDED to have in my ...

Remington Begg · Sep 28, 2018
FIG. 22
Content Marketing

Why I Need Your Sales Team for Content Creation

Writers are NOT on the front line, working directly with your prospects or customers. That’s a position and perspective reserved for those ...

Remington Begg · Sep 27, 2018
FIG. 23 Cat typing
SEO

What Google’s “Mobile-First Indexing” Update Means for SEO Strategy

2018 has marked some serious changes in the search game— and website owners everywhere are seeing some pretty rapid influxes in traffic and ...

Remington Begg · Sep 21, 2018
FIG. 24
Marketing Strategy

Redefining Your Marketing Metrics: "Success" isn’t All ROI

As a marketer, we often have a few different ideas of what “success” at work means. Caught in this radical digital age, it’s a common ...

Remington Begg · Sep 19, 2018
FIG. 25
Branding

What's Your WHY? Discovering Company Values & Inspiring Brand Loyalty

Think about the last advertisement that really left an impact on you. We’re not talking about that Rita's Ice coupon in your inbox. Nor do ...

Remington Begg · Sep 14, 2018
FIG. 26
Video Marketing

How to Convert More Customers With Video

Show Your Brand Story Showing what you have to offer in video format is becoming more of a norm in the world of the internet. People have ...

Remington Begg · Sep 12, 2018