Time-wasting SEO practices are everywhere, surprisingly still being used by some “modern” digital marketing companies. Keyword stuffing, shady links, thin content- these practices haven’t always been misguided, they’re just out of date. While some marketers and too-trusting business owners may think just knowing about SEO puts them ahead of the game, this mindset is unfortunately no longer true. Your competition is using SEO tactics to build their organic rankings too, and if they’re using a more updated rulebook than you- they’re doing a better job of it. What exactly are some old techniques, and what would be put in their place? Let’s dive a little deeper: