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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 Digital-Marketing-Social-Media-2
Social Media

Digital Marketing Versus Social Media: What's the Difference?

Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.

Remington Begg · Jun 4, 2018
FIG. 02 Online-Marketing-Suite
Inbound Marketing

A Globally Connected Marketing Environment

Give me a documentary about traveling to Mars, distant Black Holes, and news of the latest exo-planet discoveries, and you’ve made me a ...

Remington Begg · Jun 1, 2018
FIG. 03 google-star-ratings-ward-off-clicks-decrease-traffic

3 Ways Bad Customer Reviews can Crush Your Local SEO and Sales

There it is again. Another notification from Yelp that someone’s left you a review.

Remington Begg · May 30, 2018
FIG. 04 Collection-8-bit-art-11
Video Marketing

How to Create a Kick-Butt “Virtual” Video Meeting Room

Do you remember the cartoon called The Jetsons? I use to love that cartoon.

Remington Begg · May 23, 2018
FIG. 05
Social Media

Top 4 Brands You Should be Following on Social Media

Branding is more than just a pretty logo. It’s about consistently portraying your brand image to build familiarity. There are several ...

Remington Begg · May 22, 2018
FIG. 06
Video Marketing

15 Easy Tips for Writing Video Marketing Scripts

Few things in the world are as daunting as a blank page.

Remington Begg · May 21, 2018
FIG. 07

Easy Ways to Increase Your Website Lead Conversion

Are you getting lower than average conversion rates on your landing pages? We have all been there: you've spent hours designing a complete ...

Remington Begg · May 9, 2018
FIG. 08
Video Marketing

How Videos can Help with Your Business Branding

Video Reveals Personality The more creative and personality your video has the better your chances will be to attract customers. Have fun ...

Remington Begg · May 8, 2018
FIG. 09
SEO

8 Reasons Your Business Doesn’t Appear on the First Page of Google

You’ve owned your own business for a short while now, and in your world, things have been going swimmingly. Word of mouth is traveling fast ...

Remington Begg · May 7, 2018
FIG. 10

6 SEO Tools to Optimize Like a Boss

Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the break room, they’ll probably shrug and ...

Remington Begg · May 4, 2018
FIG. 11 website-design-process-wireframes
Website Design

What is Responsive Website Design and Why Does it Matter?

When your website looks and works the same across all screens, it is considered responsive. Consumers access the internet on a multitude of ...

Remington Begg · May 3, 2018
FIG. 12 Technical Copy Rules
Branding

The Most Essential Elements of a Brand Voice

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a ...

Remington Begg · May 2, 2018
FIG. 13 cropped-i-give-you-praise

George B. Thomas: An Inbound Journey from Wild Boy, The Sales Lion, Impact & Now What

Life is a journey and man have I been on a journey for the past 5 to 6 years.

Remington Begg · May 1, 2018
FIG. 14 Influencer Marketing
Social Media

Market Better Product Launches with Social Media

Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single ...

Remington Begg · Apr 30, 2018
FIG. 15
SEO

How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”

Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, ...

Remington Begg · Apr 24, 2018
FIG. 16 Under Construction
Website Design

The Real Cost of a New Website Design

So you want a new shiny new website? AWESOME.

Remington Begg · Apr 19, 2018
FIG. 17 name-address-phone-local-SEO
SEO

Improve your Local Rankings with 3 On-Site SEO Best Practices

Your website is one thing you have full control over, and it should be your starting ground for making improvements to boost your local ...

Remington Begg · Apr 16, 2018
FIG. 18
Advertising

Advanced AdWords Tactics to Increase ROI - Let's Make It Rain!

In AdWords, every view, click, or lost click has either a cost or opportunity cost. Fine margins are often the difference between losing ...

Remington Begg · Apr 4, 2018
FIG. 19 Social_Media_Couch
Social Media

What a Great Social Media Content Plan Needs

As a retired cheerleader, I often have this recurring nightmare where I’m fully put together in my cheer uniform: bow, sneakers, and drag ...

Remington Begg · Apr 2, 2018
FIG. 20 ecommerce-landing-page-examples-harrys
Capture, Convert & Engage Your Leads

13 Awesome Landing Pages to Steal From

Landing pages come in all shapes, sizes and purposes.

Remington Begg · Mar 30, 2018
FIG. 21 Bright fun photo-1
Content Marketing

Content Marketing for Retailers: 4 Ways to Build an Audience Online

No matter where your retail company is in their business journey, the end goal is typically the same...more sales! How can your fashion ...

Remington Begg · Mar 28, 2018
FIG. 22
Conversational Marketing

Why Live Chat Converts Inquiries to Sales Faster

Dear chatbot, I love you. Let me count the ways.

Remington Begg · Mar 26, 2018
FIG. 23 bad-video-marketing-ideas
Video Marketing

13 Ways to Use Video in Your Content Marketing

By now, it’s no secret that you need to incorporate video into your business marketing, but when you’re just starting out, it can be hard ...

Remington Begg · Mar 22, 2018
FIG. 24
Branding

Brand Debt: Avoiding Your Company’s Most Dangerous Deficit

The terms “tech debt or technical debt” are widely understood among developers. They’re the implied cost to fix a project later because ...

Remington Begg · Mar 21, 2018
FIG. 25 Youtube Cover- Drift email sequences
Conversational Marketing

TUTORIAL: Chatbot Landing Page & Automatic Drift Email Marketing Sequence

Video Transcript: Welcome to another drift tutorial, I'm Remington Begg from Impulse Creative, and I'm here to show you how to create an ...

Remington Begg · Mar 19, 2018
FIG. 26
Social Media

Facebook Live Videos: 4 Factors to Consider

What Gear Do You Use? I’m sure you already figured out that Facebook makes it super easy to broadcast live video, a few clicks and boom ...

Remington Begg · Mar 14, 2018