As online marketers, we get the pleasure of working in an ever-changing and ever-growing industry. Just think of the new algorithms, updates, and features we now work with every day that didn’t exist ten years ago! While this is certainly an exciting time to be a part of the inbound marketing revolution, it can be a challenge to keep your practices and strategies in line with current techniques. If you’re still working the same way you did even a few years ago, you may be missing out on a lot of potential customers. You could even be doing something that can bring a penalization from Google.
