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FIELD NOTES · LATEST POSTS

Field notes from the agency.

Essays, playbooks, and field notes on building intelligence layers for B2B companies — by the team that ships them.

UpdatedWeekly · Mondays
Authored byImpulse team · 6 contributors
FormatLong-form · 5–13 min reads

Everything else

FIG. 01 Sales-Conversation-Tips
Sales Strategy

3 Ways To Have More Effective Sales Conversations

All the leads in the world does not a closed deal make!

Remington Begg · Mar 12, 2018
FIG. 02 Instagram-and-Hubspot
Social Media

HUGE NEWS! Instagram Posting & Scheduling Using 3rd Party Magic

Think Christmas morning: you see all the presents under the tree and the anticipation is unbearable. The big moment finally comes and the ...

Remington Begg · Mar 9, 2018
FIG. 03 Facebook
Video Marketing

Pros and Cons of the Top 6 Video Marketing Platforms

Social media is the most effective marketing tool of the last century, providing levels of discovery and reach never before seen in the ...

Remington Begg · Mar 7, 2018
FIG. 04
Video Marketing

Video Marketing: Why It's Key in Your Facebook Strategy

Remington Begg · Mar 6, 2018
FIG. 05
Video Marketing

How to create a strong video marketing strategy

How to Create a Strong Video Marketing Strategy

Remington Begg · Mar 5, 2018
FIG. 06
Branding

Branding Strategy in the Social Media Era

As soon as the marketing world gets a handle on strategic branding, the whole game changes.

Remington Begg · Mar 2, 2018
FIG. 07
Inbound Marketing

Conversational Marketing: The Key to Doubling Your Business

As companies, we are constantly on a quest for the right audience, the right tactic and the right message to get in front of potential ...

Remington Begg · Feb 27, 2018
FIG. 08
Social Media

Top Social Media Marketing Trends You Should be Implementing

If you blink, you miss it. I’ve said this many times in the past: new online marketing tools and strategies pop-up everyday, and if you ...

Remington Begg · Feb 23, 2018
FIG. 09
Social Media

3 of the Biggest Social Media Mistakes Companies Make

There’s no question social media is an effective measure for businesses to include in their marketing strategy. It helps build brand ...

Remington Begg · Feb 23, 2018
FIG. 10
Capture, Convert & Engage Your Leads

4 Essential Landing Page Elements that Impact Your Conversions

If you’ve spent any time experimenting with inbound or digital marketing, chances are you’ve come across a landing page or two. Even if you ...

Remington Begg · Feb 23, 2018
FIG. 11
Inbound Marketing

Content Marketing vs Inbound Marketing

What You Need to Know

Remington Begg · Feb 22, 2018
FIG. 12 What-is-a-Pillar-Page
Pillar Pages

What’s a Pillar Page? (SEO Powerhouses for Content Marketing Strategy)

For years now, most content marketers pumped out 500-word blogs to fuel the inbound marketing campaigns of businesses around the world. ...

Remington Begg · Feb 21, 2018
FIG. 13 Leads-and-Sales-help
Sales Strategy

How to Make Your Website Your Sales Team’s Biggest Tool

If you are reading this, it’s because you have a website and you have a sales team, but they just aren’t working hand-in-hand. Or, you’re ...

Remington Begg · Feb 20, 2018
FIG. 14 SEO-Sevices-Agency
SEO

6 Reasons Your Webpages Aren't One The First Page of Google

First off, what even is SEO? You may have randomly heard the term from a friend, know that it's how search engines rank you, and even a few ...

Remington Begg · Feb 19, 2018
FIG. 15 Content-writing-template
Blogging

A Foundation For How Your Content Should Be Built

Simon Sinek’s Golden Circle Once in a great while, a new idea affects marketing content so profoundly that it completely changes how ...

Remington Begg · Feb 15, 2018
FIG. 16
Mobile Apps

Appy Valentines Day: Mobile Apps We Love

Here at Impulse Creative, we’ve got our mind on mobile apps and several in development for clients. With a team all over the country and a ...

Remington Begg · Feb 14, 2018
FIG. 17 web-development-impulse-creative
Website Design

How Improving Your Website’s User Experience Might Just Increase Conversion Rates

There is nothing more frustrating than technology that doesn’t work. It’s even worse when it feels like it’s your fault. There is nowhere ...

Remington Begg · Feb 13, 2018
FIG. 18 Sale-team-training-games
Sales Strategy

5 Inbound Sales Tactics Your Sales Team Could Start Using Today

Hopefully, you have been following my last few articles talking about inbound sales as the clear winner in strategies! If not, check out my ...

Remington Begg · Feb 12, 2018
FIG. 19 YoutubeMarketingHeader
Video Marketing

YouTube Marketing: What it is and Why You Should Care

What is YouTube Marketing? In simple terms,, YouTube marketing is a way to get your content noticed even FURTHER! YouTube isn’t just a site ...

Remington Begg · Feb 9, 2018
FIG. 20 Facebook-Marketing-Services
Social Media

7 Tasty Tips for 2018 Facebook Video Marketing

The right medium for your marketing is Facebook video and there’s absolutely no dispute about it anymore.

Remington Begg · Feb 8, 2018
FIG. 21 Marketing-Podcasting
Inbound Marketing

How to Laser Target, Then Reach Your Target Audience Like a Pro

The marketing landscape is becoming increasingly competitive. Everyday, companies are vying for people's; time, attention, and ultimately, ...

Remington Begg · Feb 7, 2018
FIG. 22 Video-Marketing-Funnel
Video Marketing

How Video Marketing Can Transform Your Inbound Marketing Funnel

Since coming onto the DIY marketing scene, video has become one of the most powerful forms of content a brand can use for almost any ...

Remington Begg · Feb 6, 2018
FIG. 23 Website-programing-agency

3 Questions You Need To Ask Before The First Bracket Is Coded

Waffles... there, do I have your attention? Sometimes a good ol' splotch of random is the best medicine to knock us out of that trance-like ...

Remington Begg · Feb 5, 2018
FIG. 24 choosing-font-for-logo-design-cover

5 Important Things To Consider When Designing or Redesigning a Logo

Logo design isn’t to be taken lightly. Logos are permanent. Well, kind of. If eventually you decide to rebrand or redesign your logo, then ...

Remington Begg · Feb 2, 2018
FIG. 25 super-bowl-commercial-cost
Inbound Marketing

One Big Game 30 Second Commercial Spot or 30,000 Hours of Inbound

Why Big Game Commercials are big, shiny examples of money wasted on outbound marketing. Don’t put all of your advertising eggs in one $5 ...

Remington Begg · Feb 1, 2018
FIG. 26 website-design-process-wireframes
Inbound Marketing

The Importance of Inbound Marketing for E-Commerce Websites

HubSpot states there are five core services in the inbound methodology. Since these were mostly designed for lead-generation websites, how ...

Remington Begg · Jan 31, 2018