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4 Outdated SEO Practices You Might be Doing (But Shouldn’t Be!)

As online marketers, we get the pleasure of working in an ever-changing and ever-growing industry. Just think of the new algorithms, updates, and features we now work with every day that didn’t exist ten years ago! While this is certainly an exciting time to be a part of the inbound marketing revolution, it can be a challenge to keep your practices and strategies in line with current techniques. If you’re still working the same way you did even a few years ago, you may be missing out on a lot of potential customers. You could even be doing something that can bring a penalization from Google.

5 Mistakes You Can’t Afford to Make With Your CTAs

A call-to-action button, or CTA, is an instruction to your audience to provoke an immediate...

4 Benefits of Blogging Your Business Can’t Do Without

Business blogging isn’t a passing fad; it’s a crucial and effective way to bring interested viewers...

6 Pieces of Bad Inbound Marketing Advice You Shouldn't Be Listening To

Whether you’re looking for weight loss tips or the best vacation spots, there’s a lot of bad advice...

4 Lessons Shark Week Can Teach You About Marketing

Shark Week is back attacking television sets for its 28th year, capturing the imagination of...

5 Tips to Create the Perfect Blog Headline

According to David Ogilvy, whom many consider to be the “Father of Advertising”, five times as many...

Your Guide to Understanding the Lead Conversion Process

Your inbound marketing strategy is only as effective as the number of potential customer’s contact...

Viewing Time: Another New Facebook News Feed Change

Facebook has been busy lately updating its News Feed so that it’s even more interesting and...

Are Facebook Videos The Solution To Low Organic Reach?

Have you seen your Facebook reach plummet in the last year or so? If so, you’re not alone. It’s...

5 Thank You Page Best Practices You Can’t Afford to Ignore

Hooray! A visitor discovered your landing page via Google, found your content relevant and helpful,...

A Guide to Proper Keyword Implementation

Context, quality, and keywords are all equally important in your inbound marketing efforts. Without...

How to Make Historical Optimization Work For You

Simply put, “Historical Optimization” means optimizing your older blog content so it's fresh,...

5 Common Misconceptions about Email Marketing

Inbound marketing is the way of the future, and traditional, seller-focused marketing has begun to...

What Type of Dinosaur is Your Marketing Strategy?

From Jurassic World’s huge summer blockbuster release to Chinese farmers finding a 50-foot...

No Popups! 5 ways to grow your email list without them

You just landed on the perfect website. The site fills your needs, is attractive, and easy to...

6 Marketing Lessons to Take from Game of Thrones*

Now that HBO’s hit television show Game of Thrones is off the air, we can look back with nostalgia...

Get More Customers Without Spending a Dollar

It has been said that you have to spend money to make money. Marketing, advertising, new...

How Developing Buyer Personas Will Benefit Your Brand

Ready to dive right into inbound marketing? Great! But you can’t just start writing that remarkable...

The Psychology Behind a Great CTA

A Great CTA will drive your click Content is the gasoline that drives the inbound marketing car,...

Are your Landing Pages Effective?

Landing pages are an essential element in any inbound marketing strategy. To put it simply, a...

How to Use Email Campaigns to Delight Your Customers

We know you- you want your emails to be opened, read, and clicked. A fantastic email marketing...

6 Free Sources for Finding Engaging Blog Images

A picture is worth a thousand words, probably more. When writing content for your business blog,...

5 Ways To Generate Fresh Blog Post Ideas

If you've been reading our blog for any amount of time, you know how important content is to an...

How to Set Up an Influencer Marketing Strategy

With the growing reach and influence of bloggers and online journalists, it's a smart marketing...

How to Write Social Media Posts to Enhance Your Brand's Image

Social media plays an important role in inbound marketing, and when done correctly, it can drive...
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